About SureFire

SureFire’s strength is the people that make up the team. All are skilled and experienced search marketers with strong competencies in SEO, paid search and analytics. And whilst technical skills are undeniably important, our primary focus is from a marketing perspective. At SureFire the people you’ll deal with are first & foremost marketers with commercial experience wanting to help you achieve your goals, rather than geeks talking techno-babble…

Apart from search marketing skills our team has international expertise in e-commerce, travel, publishing, consumer electronics, and a range of other industries. Everyone working for SureFire is Google AdWords Certified.

SureFire Search Marketing has been operating for over 7 years. We have a skilled team with international internet marketing experience and manage search marketing campaigns for a wide range of clients, including some of New Zealand’s biggest Google Adwords campaigns.

We specialize in search engine marketing (SEM), comprising of search engine optimization (SEO) and pay per click (PPC), but also have specialist experience in conversion optimization, Google Analytics implementation and analysis, social media optimization and display advertising (banners, video ads and Google Gadget Ads).

SureFire’s values are all about efficiency. We are focused on helping clients get the most out of their online marketing spends; streamlining search from interest through to conversion; converting the consumers who count (fishing where the fish are feeding); and ultimately the pursuit of Return on Investment (ROI).

Approach

Each project or campaign is different but where possible we take a holistic approach to internet marketing and implement integrated campaigns that leverage the complementary strengths of SEO, Paid Search and site-targeted display advertising. Web analytics are used to optimise campaigns for ROI and establish synergies between Cost per Click (CPC) advertising and SEO to improve website performance as a whole.

The above diagram summarizes our approach to search marketing. Before we develop a strategy we clearly first need to get an understanding about your business, your marketing goals, and assess the competitive landscape.

Only then are we in a position to develop an appropriate search marketing strategy that is aligned with your marketing goals. The needs of clients vary widely and we always try to develop the most appropriate strategy to address each client’s specific needs. For this reason we do not have ‘cookie cutter’ gold, silver & bronze “solutions”.

SureFire only uses SEM best practices and does not use so called “black hat” techniques which put clients at risk. The company uses documented procedures to ensure consistent service delivery. Campaign performance is carefully monitored with a strongly focus on lead generation and conversion.