< Jeremy Templer, Author at SureFire Search Marketing

About Jeremy Templer

Jeremy Templer
Jeremy Templer Jeremy is a Partner and Senior Consultant at SureFire. Jeremy has been working in search since 1996, when he joined the Australian search engine, LookSmart. After relocating to San Francisco, he was instrumental in development of the company’s paid search ad platform. At analytics company Coremetrics (now owned by IBM) he established an in-house search agency managing campaigns for Coremetrics clients such as Macy’s, Bass Pro and Lands End. At Acxiom he managed members of the pioneering SEO firm Marketleap and worked with clients such as Capital One, American General Finance and Kaiser Health. Joining SureFire in 2009, he develops search strategies for SureFire clients and helps them make sense of their website data.

Author Archives for Jeremy Templer

Success metrics are important — but which ones?


May 26, 2017 11:30 am Published by
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Brands and their agencies should agree on digital Key Performance Indicators (KPIs) in collaboration. That’s according to a survey earlier this month of senior brand marketing and agency professionals in… read more


Google Customer Reviews: get feedback; earn ratings


May 12, 2017 9:28 am Published by
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Google has rebranded its Trusted Stores programme, replacing it with a new Customer Reviews programme. It’s a free service, with minimal setup, and is available for retailers in New Zealand…. read more


Bigger now than Paid Search ads: Google Shopping


April 28, 2017 3:58 pm Published by
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Retailers are now spending more of their AdWords budget on Google Shopping campaigns than on paid search text ads. In 2016, 53% of ecommerce retailers’ AdWords budgets went to Shopping… read more