Search Marketing Blog

The latest news about web marketing, SEO, PPC Advertising & Web Analytics. But only the stuff that matters from a New Zealand perspective.

Click on any of the links below for a brief summary and commentary. Depending on your situation, some of these could make a difference to your business.

How to Use Search Console to Boost Traffic in Under 5 Minutes

May 26, 2017 by

Google Search Console (previously known as Webmaster Tools) is an underrated tool that you really should get familiar with. In this SEO hack, I am going to share a few tips… read more

Success metrics are important — but which ones?

May 26, 2017 by

Brands and their agencies should agree on digital Key Performance Indicators (KPIs) in collaboration. That’s according to a survey earlier this month of senior brand marketing and agency professionals in… read more

First Thing Monday – May 22 2017

May 22, 2017 by

With only 3.5 billion searches a day, Google obviously has to make the most of each and every opportunity it has to make money from showing ads. But how does… read more

Raise your bids, please: Google revises AdWords algorithm

May 18, 2017 by

AdWords changes rolling out this month may mean advertisers pay higher Cost Per Click (CPC) prices for ads. Google is revising the threshold for its complicated ad ranking algorithm and what determines… read more

5 Minute SEO Hack – Using Analytics to Identify Page Speed Improvements and Boost Rankings

May 17, 2017 by

With Google’s much-anticipated mobile-first algorithm change on the horizon, I get asked all the time how to improve page speed and boost rankings for mobile searches. Site speed is now… read more

Phishing Warning! One that Slipped Through the Net

May 17, 2017 by

There is plenty of coverage at the moment about cyber attacks and the need to be more vigilant when looking at the emails you receive. Thankfully because of this I… read more

Google Customer Reviews: get feedback; earn ratings

May 12, 2017 by

Google has rebranded its Trusted Stores programme, replacing it with a new Customer Reviews programme. It’s a free service, with minimal setup, and is available for retailers in New Zealand…. read more

First Thing Monday – May 15 2017

May 11, 2017 by

5? 50? 500? 1,000? If you’ve got a top-ranking page on Google, how many search terms will it rank for? Last week, someone with way too much time on their… read more

If your ad gets the sale, does it matter where it’s shown?

May 7, 2017 by

It’s the online marketers’ dilemma. Your display ads are part of a remarketing or programmatic campaign. And they’re getting good results — meeting target KPIs, with online revenues that much… read more

Google made over 1,600 changes to their search engine last year

May 7, 2017 by

I was asked this week how Google decides which sites to give top rankings in their search results. To clarify, the question wasn’t the normal, “What SEO actions do website… read more