Search Marketing Blog

The latest news about web marketing, SEO, PPC Advertising & Web Analytics. But only the stuff that matters from a New Zealand perspective.

Click on any of the links below for a brief summary and commentary. Depending on your situation, some of these could make a difference to your business.

50% don’t recognise ads in search results

April 29, 2016 by

Surprising news out of the UK this past week: around 50% of the adults in a survey did not recognise that the top listings in Google search results were ads…. read more

Short but Unskippable: YouTube’s new 6-second ads

April 29, 2016 by

Coming soon to your smartphone: six-second YouTube video ads you can’t skip. Called “bumper ads”, Google says they are targeted at the 50% of 18 to 49-year-olds that its US… read more

Google Analytics Changes — All Traffic Now Secure

April 29, 2016 by

Google is securing all traffic to Analytics whether your site is https or not (and there is nothing you can do about it). Google has made changes, effective immediately, that can affect… read more

Bing’s Bad News for Yahoo

April 22, 2016 by

Microsoft Bing’s climbing ad revenue steals market share from Yahoo Microsoft ad revenues rose by 20.8% in 2015 and are projected to rise by another 15% this year according to research compiled… read more

Google opens up Local Search to more ads

April 22, 2016 by

AdWords ads now show in Local Finder search results Local businesses struggling to appear in Google’s local search three-pack can now get thereabouts (just a click away) with Google AdWords…. read more

Are there just too many online ads?

April 22, 2016 by

Worldwide, 84% of consumers say “yes” A Q4 2015 Harris Interactive survey of 28,000 users in 28 countries has revealed what to many seems blindingly obvious. Consumers around the world… read more

Investment shifting from PPC towards SEO

April 22, 2016 by

According to eMarketer, spending on paid media worldwide will grow 5.7% this year and total US$542.55 billion. Not surprisingly, Google has the largest share of digital ad revenue – eMarketer estimates… read more

Google ClickJacking Clampdown

April 16, 2016 by

Google is clamping down on clickjacking activity on its display network Google engineers are focusing on invalid traffic being generated using clickjacking. Earlier this year Google identified the technique as an emerging threat… read more

Think Before You Link

April 16, 2016 by

A demonstration that Google are serious about enforcing their policies… Most people – even those with even just a passing awareness of SEO — know links play a role in a… read more

Customer Service Chatbots come to Facebook Messenger

April 15, 2016 by

Your next customer service call may be on Facebook Messenger where a bot will help you choose and book your airline tickets Facebook may have just ushered in the next… read more