Search Marketing Blog

The latest news about web marketing, SEO, PPC Advertising & Web Analytics. But only the stuff that matters from a New Zealand perspective.

Click on any of the links below for a brief summary and commentary. Depending on your situation, some of these could make a difference to your business.

An opportunity to improve title tags and drive more organic traffic

May 29, 2016 by

Back in February Google made significant changes to the layout of search results pages and stopped showing ads on the right side of pages. Naturally a change this big attracted lots… read more

AdWords overhaul introduces device-level bids

May 27, 2016 by

Last week’s Google Performance Summit brought welcome news of profound changes coming soon to AdWords. Google is revamping its pay per click ad platform, with the goal of providing advertisers… read more

AdWords Revamp: Search Ads get even more space

May 27, 2016 by

What could be better news for AdWords advertisers than the option to set device-level bids? Expanded text ads will come close for some. Having recently dispensed with right column AdWords… read more

‘Promoted Pins’ now available in Google Maps

May 27, 2016 by

We have seen AdWords ads in Google Maps come and go but, with the rise of mobile search, Google now seems to be getting serious about it. While Google has offered… read more

Bing’s Market Share is Growing — Google’s is Dropping

May 22, 2016 by

The latest US comScore data shows that Bing’s share of the search market has increased while Google’s has dropped. Bing’s share has gone from 21.4% to 21.6% while Google’s has… read more

Intelligent search battle is heating up – Google ups the ante

May 22, 2016 by

The rise of intelligent conversational search bots means things are getting easier for users but more complex for publishers and advertisers. A couple of weeks ago we ran a story… read more

AdWords Customer Match lists no longer expire

May 20, 2016 by

Removing a maximum list duration of 180 days, Google is now alerting AdWords advertisers using Custom Match that email addresses will no longer expire. Customer Match allows advertisers to build… read more

AdWords: Now Choose which Clicks got the Conversion

May 20, 2016 by

In a move that will delight some and puzzle others, Google will soon allow AdWords to choose which AdWords clicks are credited with conversions. Currently, in AdWords the last click gets… read more

Google Analytics improves SEO data integration

May 13, 2016 by

Good news this week for SEO analysts: Google’s replacing the Search Engine Optimisation report in Google Analytics with Google Search Console data. The new report, rolling out in the next… read more

Why We Buy Online: Price, Convenience, Selection

May 13, 2016 by

An international survey by market research company GfK has confirmed the commonly-held belief that the major reason people buy online rather than in-store is to save on price. But it’s… read more