In New Zealand online advertising has been eating traditional advertising’s lunch. And based on what’s happening in more developed markets, it will soon be eating traditional advertising’s breakfast and dinner too! This year US online advertising spend is set to overtake all print and DM combined.

SureFire wins the 2009 NZ Marketing Association ‘Best Use of Search Engine Marketing Award’ for SEO (search engine optimisation) work with TVNZ, New Zealand’s leading television broadcaster.

Total NZ online spend for 2009 grew 10.06% over 2008. Search drove this with year on year growth of 31.64% in 2009. This represents 37% of all interactive spend in 2009, up from 31% in 2008.

Google’s global share in January exceeded 85%. In many quarters concern is being voiced about Google’s increasing dominance & the market control it brings. Given this, it’s not surprising the Yahoo Microsoft combined search & advertising arrangement has been approved. But will this be enough to slow down the Google Juggernaut?