Search Marketing Blog

The latest news about web marketing, SEO, PPC Advertising & Web Analytics. But only the stuff that matters from a New Zealand perspective.

Click on any of the links below for a brief summary and commentary. Depending on your situation, some of these could make a difference to your business.

More reasons to switch to SSL

December 11, 2016 by

As we’ve previously reported, increasing numbers of website owners are making the switch to HTTPS and securing their websites with an SSL certificate. The fact that Google gives secure websites… read more

EU’s new privacy regulations to challenge advertisers

December 9, 2016 by

How well do you know the people online you are tracking? If your company is using third party data then the answer is not well enough — at least so… read more

Google makes Responsive ads easier — and squarer

December 9, 2016 by

Google has introduced changes to AdWords Editor making it easier to create responsive ads from existing text ads. And where before a simple (1.91:1) landscape image was the sole requirement… read more

Biggest Spending Quarter Ever – IABNZ Q3 Ad Spend Report

December 9, 2016 by

The 2016 Q3 IAB NZ Ad Spend Report is out: with 13% growth YOY we have had our biggest quarter ever. We’ve compiled a snapshot of the critical figures from… read more

Mobile site design best practices – free guide from Google

December 2, 2016 by

If your website is like most, then the share of visits from users on mobile devices compared to desktop browsers will have been showing unrelenting growth. You can easily see… read more

Compare Products (without leaving Google Search)

December 2, 2016 by

In its bid to provide search users with quick answers rather than require they follow links to various websites, Google is now showing product comparisons in search results. The move… read more

AdWords Customer Match lists now easier to maintain

December 2, 2016 by

Google has made it easier to add and remove email addresses from existing AdWords Customer Match audience lists. Now advertisers can simply upload a file to the list, completely replacing… read more

Bing & Google test Messaging from Search Results

December 2, 2016 by

Google and Bing both released in-SERP messaging functionality this week. The functionality allows searchers to send chat messages to  businesses directly from the search results; businesses can then directly engage… read more

Google Testing Images In Site Links

November 27, 2016 by

  The Year was 2013 and Google was first to market testing “Image Ad Extensions”. The test never went to general release and the project was mothballed. In 2015 Bing released… read more

Google Shopping is now available here in NZ (finally)

November 25, 2016 by

Christmas came early for NZ retailers last week. Without announcement, Google (or perhaps Santa’s Little Helpers) secretly added Google Shopping functionality to their AdWords accounts. Google Shopping, we understand, had… read more