Search Marketing Blog

The latest news about web marketing, SEO, PPC Advertising & Web Analytics. But only the stuff that matters from a New Zealand perspective.

Click on any of the links below for a brief summary and commentary. Depending on your situation, some of these could make a difference to your business.

Google’s Mobile-First Algorithm Change is Still Coming

March 25, 2017 by

Gary Illyes is pretty much the “go-to-guy” at Google these days for statements relating to SEO and algorithm updates. When it comes to the highly anticipated mobile-first change in ranking… read more

Alive in Name Only: Google kills AdWords Exact Match

March 24, 2017 by

Should Exact Match still be called “Exact”? Advertisers are asking that question after Google announced changes designed to trigger more ad impressions and clicks from AdWords’ most frugal keyword match type…. read more

Brand advertiser backlash: Is Google doing enough?

March 23, 2017 by

Google has announced new measures designed to assure brand advertisers that their ads will not be shown alongside inappropriate content, on YouTube and other Google Display Network sites. But the… read more

Website hacking — it’s getting worse. Reduce the risk with Google

March 23, 2017 by

A sobering announcement from Google this week that 32% more websites got hacked in 2016 than in 2015. Furthermore, Google doesn’t expect this trend to slow down, but to get… read more

Location extension display ads are now available for local businesses

March 19, 2017 by

A new location extension for display ads was launched in AdWords last week. The new ad format shows their store location,  business hours, photos/images as well as giving the ability to… read more

Google Update! Really…Why the Surprise?

March 17, 2017 by

  In the SEO world, there are a number of tools which act a little like seismographs. But instead of detecting earthquakes these tools monitor fluctuations in Google search rankings…. read more

Looking for Page Speed Improvements? You Can Find Them in Just 3 Clicks!

March 16, 2017 by

We have continued to get feedback and questions about Google’s pending “mobile first” ranking algorithm and Page Speed has been a very common issue. How Do You Know Which Pages… read more

Facebook levels playing field with Advanced Measurement

March 15, 2017 by

Facebook’s Advanced Measurement just might be a game changer for online advertisers wanting to know where to spend budget for best results. Now in testing, Advanced Measurement will soon be… read more

Google’s {IF} makes AdWords customised ads easy

March 15, 2017 by

Like money, Google never sleeps. Case in point: while yours truly (and this blog) were making the most of our summer vacation, Google quietly launched a powerful new customisation option… read more

Over-extended? New Promotion Extensions are coming

March 11, 2017 by

E-commerce sites will like this one: a new AdWords Promotion extension (now in beta) looks set for imminent release. Like other AdWords extensions, Promotion extensions add another line of promotional… read more