Search Marketing Blog

The latest news about web marketing, SEO, PPC Advertising & Web Analytics. But only the stuff that matters from a New Zealand perspective.

Click on any of the links below for a brief summary and commentary. Depending on your situation, some of these could make a difference to your business.

Importance of Local Directory Reviews May Be On the Rise

August 19, 2016 by

In early August Google created a stir when it announced local search “Best of” list for the best spots to eat and drink, and see reviews from top critics and best-of lists… read more

AMP – early mover advantage and sceptics

August 19, 2016 by

As mentioned a couple of weeks ago, Google is starting to include AMP pages within its main organic mobile search results. While AMP pages don’t get a ranking boost over… read more

Google revises AdWords Quality Scores — again

August 19, 2016 by

What Quality Score do you give an AdWords keyword that hasn’t yet competed in enough ad auctions to earn a score? Google has already changed its mind once on this…. read more

Facebook adds new insights to Video reporting

August 19, 2016 by

Having success with your Facebook videos, but not sure who’s watching and where the extra views are coming from? Yes, we know — and, fortunately, Facebook has heard you. Facebook… read more

Google adding Further Insights to GMB Listing Analytics

August 14, 2016 by

Following the recent announcement that it was removing the ability to edit the introduction field in Google My Business(GMB), Google is now adding insights analytics specifically for GMB. These insights, shown… read more

Redirection Rethink

August 14, 2016 by

Recently a reader asked me a question about an article I wrote concerning Google prioritising HTTPS pages. As mentioned in the article, Google has long been advocating website owners switch… read more

Game On: Facebook 1, Ad Blockers 1

August 12, 2016 by

Facebook last week fired the opening shot in what promises to be a long war against ad blockers. In a blog post announcing more ways for people to control the type… read more

Google extends Remarketing to Search Partners

August 12, 2016 by

RLSA — the awkwardly named Remarketing Lists for Search Ads — is now available for Search Partners, not just on Google Search. RLSA, for those who need the introduction, allows… read more

Google rolling AMP into mobile organic search results

August 7, 2016 by

In May last year Google acknowledged for the first time it was getting more searches from people using mobile devices than those on laptops and desktops. That was a significant watershed… read more

Editing Function for Google My Business Introduction Removed

August 7, 2016 by

On August 1 Google disabled the ability for users to edit the business introduction and description field in Google My Business. This particular field has not been shown on the… read more