Search Marketing Blog

The latest news about web marketing, SEO, PPC Advertising & Web Analytics. But only the stuff that matters from a New Zealand perspective.

Click on any of the links below for a brief summary and commentary. Depending on your situation, some of these could make a difference to your business.

Mobile site design best practices – free guide from Google

December 2, 2016 by

If your website is like most, then the share of visits from users on mobile devices compared to desktop browsers will have been showing unrelenting growth. You can easily see… read more

Compare Products (without leaving Google Search)

December 2, 2016 by

In its bid to provide search users with quick answers rather than require they follow links to various websites, Google is now showing product comparisons in search results. The move… read more

AdWords Customer Match lists now easier to maintain

December 2, 2016 by

Google has made it easier to add and remove email addresses from existing AdWords Customer Match audience lists. Now advertisers can simply upload a file to the list, completely replacing… read more

Bing & Google test Messaging from Search Results

December 2, 2016 by

Google and Bing both released in-SERP messaging functionality this week. The functionality allows searchers to send chat messages to  businesses directly from the search results; businesses can then directly engage… read more

Google Testing Images In Site Links

November 27, 2016 by

  The Year was 2013 and Google was first to market testing “Image Ad Extensions”. The test never went to general release and the project was mothballed. In 2015 Bing released… read more

Google Shopping is now available here in NZ (finally)

November 25, 2016 by

Christmas came early for NZ retailers last week. Without announcement, Google (or perhaps Santa’s Little Helpers) secretly added Google Shopping functionality to their AdWords accounts. Google Shopping, we understand, had… read more

“Vote for Trump!” – OMG, has our website been hacked?!!

November 23, 2016 by

If you’ve recently taken a look at your website’s Google Analytics account you might be alarmed to see referral traffic apparently from Google encouraging you to vote for Trump. It’s… read more

Bing Testing Native and Dynamic Search Ads

November 20, 2016 by

Bing announced last week during the Bing Ads Next event that they have started testing both Native and Dynamic Search Ads with the view of a full launch in 2017…. read more

Local Listings Crackdown by Google

November 20, 2016 by

One very effective way to get high visibility on the first page of Google search results is for a business to secure a spot in the so-called local 3-pack.  … read more

Google Changes AdWords Price Extensions to Swipe Cards

November 17, 2016 by

In July 2016 Google rolled out price extensions for mobile ads allowing advertisers to display pricing information in mobile text ads. The original format was in a static list form…. read more