Search Marketing Blog

The latest news about web marketing, SEO, PPC Advertising & Web Analytics. But only the stuff that matters from a New Zealand perspective.

Click on any of the links below for a brief summary and commentary. Depending on your situation, some of these could make a difference to your business.

First Thing Monday – July 17 2017

July 17, 2017 by

Last week we learnt just how out of touch ad agency professionals really are: could they be spending more of your budget where less is needed? We also wondered what Google… read more

First Thing Monday – July 10 2017

July 10, 2017 by

There’s always plenty happening in the fast-moving world of online search and advertising. Here’s a summary of key things that caught our eye last week… Looking at the US “Crystal… read more

First Thing Monday – July 3 2017

July 3, 2017 by

There’s always plenty happening in the fast-moving world of online search and advertising. Here’s a summary of key things that caught our eye last week… 1) Google to stop reading… read more

First Thing Monday – June 26 2017

June 26, 2017 by

Word is the European Union is about to fine Google over a billion Euros. That’s an amount greater than the GDP of the Solomon Islands, but less than what Google… read more

The SureFire Search Work For Whisky Challenge

June 21, 2017 by

This year I have made a conscious decision to dedicate more time to giving back, adding value and educating others and I am loving it. Being in business doesn’t always… read more

First Thing Monday – June 20 2017

June 20, 2017 by

There’s always plenty happening in the fast-moving world of online search and advertising. Here’s a summary of key things that caught our eye last week… Coming soon to YouTube and… read more

First Thing Monday – June 12 2017

June 12, 2017 by

There’s always plenty happening in the fast-moving world of online search and advertising. Here’s a summary of key things that caught our eye last week… 1) Meeker Report: 2017 update… read more

TVNZ are missing out on 444,000 Opportunities Every Night

June 8, 2017 by

 You Need to Follow Your Audience! TVNZ is missing out on around 444,000 opportunities every day with Shortland Street! 31st May 1995 Shortland St had its highest rated show ever… read more

First Thing Monday – June 6 2017

June 6, 2017 by

Seeing as there was a long weekend we thought we should make this “First Thing Tuesday” to avoid the glut in your inbox. Another busy week in search news with Google… read more

AMP – on reflection, maybe not such a great idea…

June 5, 2017 by

When Google launched their AMP initiative (Accelerated Mobile Pages) we, like so many, lapped up the KoolAide Google served and thought it a great idea. Hey, anything that substantially speeds… read more