Search Marketing Blog

The latest news about web marketing, SEO, PPC Advertising & Web Analytics. But only the stuff that matters from a New Zealand perspective.

Click on any of the links below for a brief summary and commentary. Depending on your situation, some of these could make a difference to your business.

Google Data Studio: Free gets more useful

February 24, 2017 by

What’s better than free? For the free version of Google’s data analytics and visualisation tool, first announced in March 2016, the answer to that question has always been obvious: unrestricted…. read more

Google pulls Site Search; replacement comes with ads

February 23, 2017 by

It’s not the end of the world as we know it, but webmasters relying on Google Site Search might argue the point. On Tuesday they had an email from Google… read more

Two Sponsored Ads on One Search Page? Yes You Can!

February 22, 2017 by

Traditionally in PPC, the ads for your product or service could only appear once in any search engine results page (SERP). With the recent introduction of the Google Shopping feed… read more

More Reasons to switch to SSL

December 11, 2016 by

As we’ve previously reported, increasing numbers of website owners are making the switch to HTTPS and securing their websites with an SSL certificate. The fact that Google gives secure websites… read more

EU’s new privacy regulations to challenge advertisers

December 9, 2016 by

How well do you know the people online you are tracking? If your company is using third party data then the answer is not well enough — at least so… read more

Google makes Responsive ads easier — and squarer

December 9, 2016 by

Google has introduced changes to AdWords Editor making it easier to create responsive ads from existing text ads. And where before a simple (1.91:1) landscape image was the sole requirement… read more

Biggest Spending Quarter Ever – IABNZ Q3 Ad Spend Report

December 9, 2016 by

The 2016 Q3 IAB NZ Ad Spend Report is out: with 13% growth YOY we have had our biggest quarter ever. We’ve compiled a snapshot of the critical figures from… read more

Mobile site design best practices – free guide from Google

December 2, 2016 by

If your website is like most, then the share of visits from users on mobile devices compared to desktop browsers will have been showing unrelenting growth. You can easily see… read more

Compare Products (without leaving Google Search)

December 2, 2016 by

In its bid to provide search users with quick answers rather than require they follow links to various websites, Google is now showing product comparisons in search results. The move… read more

AdWords Customer Match lists now easier to maintain

December 2, 2016 by

Google has made it easier to add and remove email addresses from existing AdWords Customer Match audience lists. Now advertisers can simply upload a file to the list, completely replacing… read more