Search Marketing Blog

The latest news about web marketing, SEO, PPC Advertising & Web Analytics. But only the stuff that matters from a New Zealand perspective.

Click on any of the links below for a brief summary and commentary. Depending on your situation, some of these could make a difference to your business.

What3Words – A Brilliant Idea!

July 28, 2016 by

Did you know that about 75% of people in the world live in places with inconsistent, complicated or inadequate addressing systems? This means that around 4 billion people are effectively… read more

AdWords – Time is up for payday loan sharks, or is it?

July 24, 2016 by

Google served notice on short-term loan and high-interest loan providers in May announcing that from the 13th of July promotion of these loans using the AdWords platform would be banned…. read more

Links – still the game changer when it comes to ranking

July 22, 2016 by

This week a very interesting study examining the impact of links on organic rankings was published by Eric Enge from Stone Temple Consulting. As we’ve previously mentioned, when it comes… read more

Google beefs up AdWords call conversion reporting

July 22, 2016 by

AdWords advertisers using Google forwarding numbers in click-to-call ads and on their websites now have an easier way to measure their success. Up until now, advertisers have had to estimate… read more

Google mandates cross-device conversion reporting

July 22, 2016 by

Google has announced it will automatically include estimated cross-device conversions as conversions in AdWords reporting. Originally added to AdWords reporting in October 2013, cross-device conversions estimate the number of transactions… read more

Google’s increasing focus on travel

July 17, 2016 by

The relentless growth in search traffic from mobile devices continues. Google announced this week that mobile travel and shopping searches are up nearly 30% year-on-year. According to Google, visits to… read more

Google Shopping: Now find Products in Local Stores

July 16, 2016 by

You drive to a store to purchase an item you’ve seen on the store’s website, only to find that it’s not in stock. They tell you the nearest branch that… read more

Pokémon Go creates opportunities for nimble businesses

July 15, 2016 by

Pokémon Go may just be a passing fad but this latest craze highlights how new augmented reality applications can create marketing opportunities and dramatically change the local advertising game. Pokémon… read more

Price Extensions for AdWords out soon

July 15, 2016 by

Price extensions — a carousel-format AdWords ad extension which displays prices for different goods and services — are now coming out of beta. The new extension will only show on… read more

Time to dump Google Authorship Markup Code if you haven’t already

July 4, 2016 by

If you had a blog prior to August 2014 you may well have used Google Authorship Markup code; a way to link content you created with a Google+ profile. The… read more