Search Marketing Blog

The latest news about web marketing, SEO, PPC Advertising & Web Analytics. But only the stuff that matters from a New Zealand perspective.

Click on any of the links below for a brief summary and commentary. Depending on your situation, some of these could make a difference to your business.

The Penguin Returns – Google Penguin 4.0 Release Live

September 24, 2016 by

Penguin 4.0 is big news for sites that have been hit with penalties for spammy links in the last two years. After nearly two years Google has finally updated the… read more

Google’s Better Ads: Too Little, Too Late?

September 24, 2016 by

The Legion of Super Heroes? The Justice League? Whatever you choose to call it, it’s the alliance between Google, Facebook, Unilever, Procter & Gamble and others (they call themselves the… read more

Now use same login for 5 AdWords accounts

September 23, 2016 by

Google has finally seen sense, fixing one of the more frustrating aspects of accessing multiple AdWords accounts outside a manager (MCC) account. You can now manage up to five AdWords accounts with… read more

Google starts global rollout of AMP in mobile search results

September 21, 2016 by

Back in August Google announced its intention to eventually include AMP pages within all organic mobile search results. Game on! Yesterday Google officially confirmed the global rollout of AMP in mobile search… read more

Google red flags widgets with embedded links

September 17, 2016 by

As mentioned last week, it looks like Google recently made an update to its core ranking algorithm. However, apart from confirming that this was not a Penguin update, Google has remained tight-lipped… read more

TrueView for action: YouTube pushes our buttons

September 16, 2016 by

Google has announced a new YouTube TrueView ad format that allows advertisers to include call-to-action buttons during and after their video ads. Depending on the video, a custom call-to-action button might,… read more

Early Adopters May Benefit From Expanded Text Ad Deadline Shift

September 16, 2016 by

Google announced this week that it is extending the transition period from traditional short format text ads to the new Expanded Text Ad (ETA) format. The original deadline was October 26th… read more

This is a big thing actually: Now you can move Google Analytics properties

September 15, 2016 by

A business (yours perhaps) gets a new website; the developers add Google Analytics. All of which sounds good, until a few months (or many months) later, when someone asks for… read more

Search Still Dominates But Mobile on the Rise – Q2 IAB Digital Ad Spend Report

September 11, 2016 by

The Q2 2016 IAB NZ ad spend report is out and mobile advertising is the big mover again. Digital had overall year-on-year (YOY) growth of 14% when compared to the… read more

Has your site been hit by Google’s recent ranking changes?

September 10, 2016 by

Since last weekend you may have noticed a jump in traffic to your website. Or a sudden drop… The reason for this being it looks like Google rolled out a… read more