Search Marketing Blog

The latest news about web marketing, SEO, PPC Advertising & Web Analytics. But only the stuff that matters from a New Zealand perspective.

Click on any of the links below for a brief summary and commentary. Depending on your situation, some of these could make a difference to your business.

Bing Ads Reporting Outage

February 11, 2016 by

Bing engineers are frantically working on a fix to correct a Bing Ads reporting outage that has been effecting the Bing Ads platform since Saturday. Performance data is not flowing,… read more

Ranking for mobile travel just got harder

February 7, 2016 by

Google has just released a new interface for travel-related searches that could be a game changer. While it is quite user friendly and actually looks very good, it makes ranking for… read more

Is Intent better than Demographics?

February 6, 2016 by

Google thinks so: Lisa Gelber, VP of Marketing, has written the Think with Google paper “Why Consumer Intent is More Powerful than Demographics”. She cites Millward Brown Digital’s recent US… read more

Google’s Head of Search calls it quits

February 5, 2016 by

Fifteen years working for one company is a long time, particularly when you have the responsibilities that Amit Singhal has had. No surprises then that Google’s head of Search is… read more

Live Streaming Now on Facebook in NZ

February 1, 2016 by

While live streaming has been around for a number of years,  the Twitter Periscope App released in 2015 was the first to really go social and take off. Facebook has… read more

Google: 780m “Bad Ads” rejected in 2015

January 31, 2016 by

In what is now optimistically called the “Better Ads” report, Google has revealed its automated systems and a 1,000-plus editorial team blocked 780 million ads from distribution last year. That… read more

Taxing Times for Google

January 29, 2016 by

Google, along with other multinational corporations like Amazon and Apple, has been getting some less than favourable exposure in the media concerning the amount of tax it pays. The big… read more

Accelerated Mobile Pages in Google Search

January 29, 2016 by

Regular readers will know that two recurring themes we covered last year related to the rapid growth of mobile and the increasing use of ad blockers which threaten the revenue… read more

Google Shakes Things Up

January 24, 2016 by

As anticipated, Google kicked off 2016 with an algorithmic update – but not the one widely expected. SEOs expected Google to update their “Penguin” algorithm in January, having delayed rolling… read more

Make your video ad unskippable

January 23, 2016 by

They’re an impatient lot, across the ditch. Google research reveals that around four in five Australians like to be able to skip video ads they find uninteresting. That’s not to… read more