Search Marketing Blog

The latest news about web marketing, SEO, PPC Advertising & Web Analytics. But only the stuff that matters from a New Zealand perspective.

Click on any of the links below for a brief summary and commentary. Depending on your situation, some of these could make a difference to your business.

Just push ‘Go’: Google intros “Smart” campaigns

April 23, 2017 by

Worried your job might someday be taken over by a robot? Some digital marketers might be, following Google’s launch of Smart display campaigns last week. In beta since December, Smart display… read more

Google’s Fight Against Webspam

April 22, 2017 by

This week Google released its Webspam Report for 2016.  This gives insight into the top webspam trends and what Google is doing to fight it. Here’s a brief summary of… read more

When is a Conversion not a Conversion?

April 21, 2017 by

Yes, you’re right: there are several possible answers to this question. But the best response (and the one that we’re looking for) is a simple one. The answer? When it’s an… read more

Apple Launching App Search Ads in NZ and AU

April 17, 2017 by

In October 2016, Apple launched Search Ads for its App store in the US. Now,  on April 25th, Apple’s Search Ads will also be offered in the New Zealand, Australian and UK markets…. read more

How to rank high in Google Local Search Results

April 16, 2017 by

As we’ve mentioned previously, one very effective way to get high visibility on the first page of Google search results is to secure a spot in the ‘local 3-pack’. This… read more

Xero Product Caught Out Showing Competitor Ads on its Own Website

April 13, 2017 by

Back in February, we warned readers that Google Site Search (GSS) was to be discontinued, and will be replaced by Custom Search Engine (CSE), a free ad-supported alternative. This free ad-supported… read more

LinkedIn makes it easier to get quality leads

April 13, 2017 by

LinkedIn has a smart solution for advertisers wanting high-quality leads from its network of over 500 million professionals. Four out of five people read LinkedIn advertisers’ paid Sponsored Content on… read more

Google Remarketing to follow users — everywhere

April 12, 2017 by

From May 15, Google Analytics remarketing lists will target users across devices. With this change, first announced in September 2016, Google starts using signed-in user data for retargeting, just as… read more

Squeeze more performance out of your website with this free Google tool

April 9, 2017 by

Some people think that maximising the performance and returns from their website simply involves driving more visitors to their website. Be that from SEO, AdWords, display advertising, Facebook or a… read more

No need to freak out about Mobilegeddon 3 just yet

April 8, 2017 by

Like most sequels, there has been a lot of hype about the pending “Mobile First” algorithmic change from Google and yet another Mobilegeddon moment for SEO. We have been following this… read more