Google’s global share in January exceeded 85%. In many quarters concern is being voiced about Google’s increasing dominance & the market control it brings. Given this, it’s not surprising the Yahoo Microsoft combined search & advertising arrangement has been approved. But will this be enough to slow down the Google Juggernaut?

In previous posts about NZ online advertising I’ve lamented the fact we’re so far behind the 8 ball compared to Australia & UK where roughly 25% of total advertising spend is spent online. And most of that on search marketing! Despite this, the good news is that in New Zealand the share of advertising spend [...]

Wow, 2009 flew by! Staring into the crystal ball, here are 4 predictions about search marketing in New Zealand during 2010… Prediction #1 – Paid Search Takes Off 2010 will be the year paid search marketing is finally taken seriously by the NZ advertising industry. However for many agencies it will still be given token [...]

As discussed in a previous post Google has been testing a new look for their search results. But has this included Google trying out banner ads in their SERPs? (Search engine results pages). Last week a client told us they were seeing banner ads in Google search results & said they wanted them run for [...]