Congratulations to the Short Courses team from The University of Auckland Business School for winning the Business to Business Award at the recent  TVNZ NZ Marketing Awards. This is a great result and a reflection of how well they’ve performed, achieving a record number of student enrolments in 2008, despite the impact of the recession [...]

SEO can have an amazingly positive impact on the fortunes of businesses, especially those who rely on their website as a key sales channel. As an SEO firm this is something we regularly see and it’s very gratifying. However, despite the real difference a well thought out & executed SEO campaign can make to a [...]

Increasingly people are accessing the Internet using mobile devices. It doesn’t surprise to me that iPhone owners are the heaviest mobile internet users. In August 40% of visits to mobile websites came from iPhones according to AdMob. (AdMob serves ads to 9,000 mobile websites & monitor the types of phones being used to access these [...]

In a recent posting I celebrated the fact NZ online advertising spend continues to grow & that paid search is now the major component. However compared to Australia, NZ is still well behind the curve in terms of adopting online marketing. According to latest IAB figures NZ online spend accounts for only 8% of total [...]