Last week I was a speaker at the Search Engine Boot Camp conference held in Auckland. It was a 1 day event and held at the Hilton Hotel. The day was divided in two, with the morning focusing on SEO & PPC search marketing, whilst the afternoon was primarily on social media marketing (SMM). There [...]

Online advertising spend now exceeds TV in UK! Paid search has lead a huge growth in online advertising & accounts for 62.6% of all online spend. When will that happen in NZ?

If any search engine has a chance of challenging Google it has to be Bing. But it won’t be because of Bing developing better search technology than Google, or from Microsoft’s deep pocket marketing.

Why ad agencies have traditionally ignored search marketing and if they continue to do so it’s at their peril…