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	<title>SureFire Search Marketing &#187; Pay Per Click</title>
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	<description>New Zealand SEO &#38; Search Engine Marketing Specialists</description>
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		<title>5 Ways To Improve The Performance Of Your Paid Search Campaign</title>
		<link>http://www.surefiresearch.com/pay-per-click/five-ways-to-improve-the-performance-of-your-paid-search-campaign/</link>
		<comments>http://www.surefiresearch.com/pay-per-click/five-ways-to-improve-the-performance-of-your-paid-search-campaign/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 03:35:07 +0000</pubDate>
		<dc:creator>Surefire</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=134</guid>
		<description><![CDATA[Do you want to learn how to maximise the most from your Paid Search campaigns? In this article we look at five ways advertisers can increase the profits generated from their paid search campaigns through campaign optimisation.
Related posts:<ol>
<li><a href='http://www.surefiresearch.com/pay-per-click/whats-best-seo-or-paid-search/' rel='bookmark' title='What&#8217;s Best &#8211; SEO or Paid Search?'>What&#8217;s Best &#8211; SEO or Paid Search?</a></li>
<li><a href='http://www.surefiresearch.com/pay-per-click/whats-best-seo-or-paid-search-part-2/' rel='bookmark' title='What&#8217;s Best &#8211; SEO or Paid Search? [Part 2]'>What&#8217;s Best &#8211; SEO or Paid Search? [Part 2]</a></li>
<li><a href='http://www.surefiresearch.com/search-marketing/paid-search-spend/' rel='bookmark' title='Aussies Out-Scoring Kiwis on Paid Search'>Aussies Out-Scoring Kiwis on Paid Search</a></li>
</ol>]]></description>
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		<title>What&#8217;s Best &#8211; SEO or Paid Search? [Part 2]</title>
		<link>http://www.surefiresearch.com/pay-per-click/whats-best-seo-or-paid-search-part-2/</link>
		<comments>http://www.surefiresearch.com/pay-per-click/whats-best-seo-or-paid-search-part-2/#comments</comments>
		<pubDate>Tue, 29 Jul 2008 21:00:53 +0000</pubDate>
		<dc:creator>Mark Sceats</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[seo search engine optimisation]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=115</guid>
		<description><![CDATA[What's Best - SEO or Paid Search? In the second part of this article we look at the pros &#038; cons of search engine optimisation compared to paid search, plus look at the benefits of using both together. 
Related posts:<ol>
<li><a href='http://www.surefiresearch.com/pay-per-click/whats-best-seo-or-paid-search/' rel='bookmark' title='What&#8217;s Best &#8211; SEO or Paid Search?'>What&#8217;s Best &#8211; SEO or Paid Search?</a></li>
<li><a href='http://www.surefiresearch.com/pay-per-click/five-ways-to-improve-the-performance-of-your-paid-search-campaign/' rel='bookmark' title='5 Ways To Improve The Performance Of Your Paid Search Campaign'>5 Ways To Improve The Performance Of Your Paid Search Campaign</a></li>
<li><a href='http://www.surefiresearch.com/search-marketing/paid-search-spend/' rel='bookmark' title='Aussies Out-Scoring Kiwis on Paid Search'>Aussies Out-Scoring Kiwis on Paid Search</a></li>
</ol>]]></description>
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		<item>
		<title>What&#8217;s Best &#8211; SEO or Paid Search?</title>
		<link>http://www.surefiresearch.com/pay-per-click/whats-best-seo-or-paid-search/</link>
		<comments>http://www.surefiresearch.com/pay-per-click/whats-best-seo-or-paid-search/#comments</comments>
		<pubDate>Mon, 28 Jul 2008 20:39:27 +0000</pubDate>
		<dc:creator>Mark Sceats</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[seo search engine optimisation]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=106</guid>
		<description><![CDATA[What's Best - SEO or Paid Search? This is a very common question we get to hear from marketers and is a subject I spoke on recently when the New Zealand Marketing Association ran one of their bi-monthly 'Brainy Breakfast' seminars.
Related posts:<ol>
<li><a href='http://www.surefiresearch.com/pay-per-click/whats-best-seo-or-paid-search-part-2/' rel='bookmark' title='What&#8217;s Best &#8211; SEO or Paid Search? [Part 2]'>What&#8217;s Best &#8211; SEO or Paid Search? [Part 2]</a></li>
<li><a href='http://www.surefiresearch.com/pay-per-click/five-ways-to-improve-the-performance-of-your-paid-search-campaign/' rel='bookmark' title='5 Ways To Improve The Performance Of Your Paid Search Campaign'>5 Ways To Improve The Performance Of Your Paid Search Campaign</a></li>
<li><a href='http://www.surefiresearch.com/search-marketing/paid-search-spend/' rel='bookmark' title='Aussies Out-Scoring Kiwis on Paid Search'>Aussies Out-Scoring Kiwis on Paid Search</a></li>
</ol>]]></description>
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		<title>What Is Search Engine Marketing?</title>
		<link>http://www.surefiresearch.com/pay-per-click/what-is-search-engine-marketing/</link>
		<comments>http://www.surefiresearch.com/pay-per-click/what-is-search-engine-marketing/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 21:33:48 +0000</pubDate>
		<dc:creator>Mark Sceats</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[seo search engine optimisation]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=104</guid>
		<description><![CDATA[If search engine marketing is not currently part of your marketing then chances are you're giving your competitors a big opportunity...
Related posts:<ol>
<li><a href='http://www.surefiresearch.com/search-marketing/search-marketing-nz/' rel='bookmark' title='Search Marketing &#8211; NZ is Catching Up!'>Search Marketing &#8211; NZ is Catching Up!</a></li>
<li><a href='http://www.surefiresearch.com/search-engine-optimisation/seo/' rel='bookmark' title='Keyword Selection: SEO, Search Engine Optimization or Search Engine Optimisation?'>Keyword Selection: SEO, Search Engine Optimization or Search Engine Optimisation?</a></li>
<li><a href='http://www.surefiresearch.com/search-engine-optimisation/search-engine-boot-camp-new-zealand-2009/' rel='bookmark' title='Search Engine Boot Camp New Zealand 2009'>Search Engine Boot Camp New Zealand 2009</a></li>
</ol>]]></description>
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