August 7, 2012 7:28 pm
Maybe you take a close interest in your website’s analytics. Or perhaps you just get reports on how your business... read more
May 21, 2012 3:24 pm
Google's newly launched semantic search called Knowledge Graph significantly changes how Google presents search results. The big question is what impact will it have on your website's search marketing – both SEO and search advertising?
October 9, 2009 1:44 pm
Last week I was a speaker at the Search Engine Boot Camp conference held in Auckland. It was a 1... read more
July 15, 2009 8:00 am
Keyword research is arguably the most import aspect of SEO. Selecting the most appropriate keyword phrases a website should be... read more
July 12, 2009 4:19 pm
Chances are your website has duplicate content. This is a common SEO issue affecting many sites and can have a detrimental impact on search engine rankings. The good news is that this problem can now be fixed easily due to the introduction by search engines of the rel=”canonical” tag. This article explains how to apply this tag to your website so you avoid problems associated with duplicate content.
September 1, 2008 3:20 pm
Keywords or phrases are the ‘words’ searchers type into the search engine box when they are looking for information regarding... read more
July 30, 2008 9:00 am
What's Best - SEO or Paid Search? In the second part of this article we look at the pros & cons of search engine optimisation compared to paid search, plus look at the benefits of using both together.
July 29, 2008 8:39 am
What's Best - SEO or Paid Search? This is a very common question we get to hear from marketers and is a subject I spoke on recently when the New Zealand Marketing Association ran one of their bi-monthly 'Brainy Breakfast' seminars.
July 27, 2008 5:23 pm
Google lifts the lid on the number of unique URLs they've indexed - 1 trillion. More astounding is Google's estimate of how many pages are added to the Web each day ...
July 23, 2008 9:33 am
If search engine marketing is not currently part of your marketing then chances are you're giving your competitors a big opportunity...