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	<title>SureFire Search Marketing &#187; seo search engine optimisation</title>
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	<link>http://www.surefiresearch.com</link>
	<description>New Zealand SEO &#38; Search Engine Marketing Specialists</description>
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		<title>Search Engine Boot Camp New Zealand 2009</title>
		<link>http://www.surefiresearch.com/search-engine-optimisation/search-engine-boot-camp-new-zealand-2009/</link>
		<comments>http://www.surefiresearch.com/search-engine-optimisation/search-engine-boot-camp-new-zealand-2009/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 01:44:10 +0000</pubDate>
		<dc:creator>Mark Sceats</dc:creator>
				<category><![CDATA[seo search engine optimisation]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=927</guid>
		<description><![CDATA[Last week I was a speaker at the Search Engine Boot Camp conference held in Auckland. It was a 1 day event and held at the Hilton Hotel. The day was divided in two, with the morning focusing on SEO &#38; PPC search marketing, whilst the afternoon was primarily on social media marketing (SMM). There [...]


Related posts:<ol><li><a href='http://www.surefiresearch.com/search-engine-optimisation/seo/' rel='bookmark' title='Permanent Link: Keyword Selection: SEO, Search Engine Optimization or Search Engine Optimisation?'>Keyword Selection: SEO, Search Engine Optimization or Search Engine Optimisation?</a></li>
<li><a href='http://www.surefiresearch.com/social-media/becoming-a-social-media-socialite/' rel='bookmark' title='Permanent Link: Becoming a Social Media Socialite'>Becoming a Social Media Socialite</a></li>
<li><a href='http://www.surefiresearch.com/pay-per-click/what-is-search-engine-marketing/' rel='bookmark' title='Permanent Link: What Is Search Engine Marketing?'>What Is Search Engine Marketing?</a></li>
</ol>]]></description>
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		<item>
		<title>Keyword Selection: SEO, Search Engine Optimization or Search Engine Optimisation?</title>
		<link>http://www.surefiresearch.com/search-engine-optimisation/seo/</link>
		<comments>http://www.surefiresearch.com/search-engine-optimisation/seo/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 20:00:41 +0000</pubDate>
		<dc:creator>Mark Sceats</dc:creator>
				<category><![CDATA[seo search engine optimisation]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=619</guid>
		<description><![CDATA[Keyword research is arguably the most import aspect of SEO. Selecting the most appropriate keyword phrases a website should be optimised for is ultimately the key to successful search engine marketing. After all, if you&#8217;re not targeting the right keywords and phrases, then even the best rankings are of little value! Selecting keywords is a [...]


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<li><a href='http://www.surefiresearch.com/search-engine-optimisation/search-engine-boot-camp-new-zealand-2009/' rel='bookmark' title='Permanent Link: Search Engine Boot Camp New Zealand 2009'>Search Engine Boot Camp New Zealand 2009</a></li>
<li><a href='http://www.surefiresearch.com/pay-per-click/whats-best-seo-or-paid-search/' rel='bookmark' title='Permanent Link: What&#8217;s Best &#8211; SEO or Paid Search?'>What&#8217;s Best &#8211; SEO or Paid Search?</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.surefiresearch.com/search-engine-optimisation/seo/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>New Solution to an Old SEO Problem: Duplicate Content</title>
		<link>http://www.surefiresearch.com/search-engine-optimisation/new-solution-to-an-old-problem-duplicate-content/</link>
		<comments>http://www.surefiresearch.com/search-engine-optimisation/new-solution-to-an-old-problem-duplicate-content/#comments</comments>
		<pubDate>Sun, 12 Jul 2009 04:19:10 +0000</pubDate>
		<dc:creator>Mark Sceats</dc:creator>
				<category><![CDATA[Search engines]]></category>
		<category><![CDATA[seo search engine optimisation]]></category>
		<category><![CDATA[canonical tag]]></category>
		<category><![CDATA[duplicate content]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=542</guid>
		<description><![CDATA[Chances are your website has duplicate content. This is a common SEO issue affecting many sites and can have a detrimental impact on search engine rankings. The good news is that this problem can now be fixed easily due to the introduction by search engines of the rel=”canonical” tag. This article explains how to apply this tag to your website so you avoid problems associated with duplicate content.


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</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>8 Keyword Research Tips for SEO</title>
		<link>http://www.surefiresearch.com/search-engine-optimisation/8-keyword-research-tips-for-seo/</link>
		<comments>http://www.surefiresearch.com/search-engine-optimisation/8-keyword-research-tips-for-seo/#comments</comments>
		<pubDate>Mon, 01 Sep 2008 03:20:38 +0000</pubDate>
		<dc:creator>Surefire</dc:creator>
				<category><![CDATA[Search engines]]></category>
		<category><![CDATA[seo search engine optimisation]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=155</guid>
		<description><![CDATA[Keywords or phrases are the &#8216;words&#8217; searchers type into the search engine box when they are looking for information regarding a particular topic, products, services or information. Optimising your site for the &#8216;right&#8217; keywords can be the difference between a few customers and lots of customers. It&#8217;s great to rank in the number 1 position [...]


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<li><a href='http://www.surefiresearch.com/search-engine-optimisation/10-tips-for-starting-a-corporate-blog/' rel='bookmark' title='Permanent Link: 10 Tips for Starting a Corporate Blog'>10 Tips for Starting a Corporate Blog</a></li>
<li><a href='http://www.surefiresearch.com/pay-per-click/five-ways-to-improve-the-performance-of-your-paid-search-campaign/' rel='bookmark' title='Permanent Link: 5 Ways To Improve The Performance Of Your Paid Search Campaign'>5 Ways To Improve The Performance Of Your Paid Search Campaign</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>What&#8217;s Best &#8211; SEO or Paid Search? [Part 2]</title>
		<link>http://www.surefiresearch.com/pay-per-click/whats-best-seo-or-paid-search-part-2/</link>
		<comments>http://www.surefiresearch.com/pay-per-click/whats-best-seo-or-paid-search-part-2/#comments</comments>
		<pubDate>Tue, 29 Jul 2008 21:00:53 +0000</pubDate>
		<dc:creator>Mark Sceats</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[seo search engine optimisation]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=115</guid>
		<description><![CDATA[What's Best - SEO or Paid Search? In the second part of this article we look at the pros &#038; cons of search engine optimisation compared to paid search, plus look at the benefits of using both together. 


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<li><a href='http://www.surefiresearch.com/pay-per-click/five-ways-to-improve-the-performance-of-your-paid-search-campaign/' rel='bookmark' title='Permanent Link: 5 Ways To Improve The Performance Of Your Paid Search Campaign'>5 Ways To Improve The Performance Of Your Paid Search Campaign</a></li>
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</ol>]]></description>
		<wfw:commentRss>http://www.surefiresearch.com/pay-per-click/whats-best-seo-or-paid-search-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s Best &#8211; SEO or Paid Search?</title>
		<link>http://www.surefiresearch.com/pay-per-click/whats-best-seo-or-paid-search/</link>
		<comments>http://www.surefiresearch.com/pay-per-click/whats-best-seo-or-paid-search/#comments</comments>
		<pubDate>Mon, 28 Jul 2008 20:39:27 +0000</pubDate>
		<dc:creator>Mark Sceats</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[seo search engine optimisation]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=106</guid>
		<description><![CDATA[What's Best - SEO or Paid Search? This is a very common question we get to hear from marketers and is a subject I spoke on recently when the New Zealand Marketing Association ran one of their bi-monthly 'Brainy Breakfast' seminars.


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<li><a href='http://www.surefiresearch.com/pay-per-click/five-ways-to-improve-the-performance-of-your-paid-search-campaign/' rel='bookmark' title='Permanent Link: 5 Ways To Improve The Performance Of Your Paid Search Campaign'>5 Ways To Improve The Performance Of Your Paid Search Campaign</a></li>
<li><a href='http://www.surefiresearch.com/search-marketing/paid-search-spend/' rel='bookmark' title='Permanent Link: Aussies Out-Scoring Kiwis on Paid Search'>Aussies Out-Scoring Kiwis on Paid Search</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.surefiresearch.com/pay-per-click/whats-best-seo-or-paid-search/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google&#8217;s index of unique URLs has reached one trillion.</title>
		<link>http://www.surefiresearch.com/search-marketing/googles-index-of-unique-urls-has-reached-one-trillion/</link>
		<comments>http://www.surefiresearch.com/search-marketing/googles-index-of-unique-urls-has-reached-one-trillion/#comments</comments>
		<pubDate>Sun, 27 Jul 2008 05:23:36 +0000</pubDate>
		<dc:creator>Mark Sceats</dc:creator>
				<category><![CDATA[Search engines]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[seo search engine optimisation]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=127</guid>
		<description><![CDATA[Google lifts the lid on the number of unique URLs they've indexed - 1 trillion. More astounding is Google's estimate of how many pages are added to the Web each day ...


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<li><a href='http://www.surefiresearch.com/search-engines/happy-birthday-google/' rel='bookmark' title='Permanent Link: Happy Birthday Google'>Happy Birthday Google</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Is Search Engine Marketing?</title>
		<link>http://www.surefiresearch.com/pay-per-click/what-is-search-engine-marketing/</link>
		<comments>http://www.surefiresearch.com/pay-per-click/what-is-search-engine-marketing/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 21:33:48 +0000</pubDate>
		<dc:creator>Mark Sceats</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[seo search engine optimisation]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=104</guid>
		<description><![CDATA[If search engine marketing is not currently part of your marketing then chances are you're giving your competitors a big opportunity...


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<li><a href='http://www.surefiresearch.com/pay-per-click/whats-best-seo-or-paid-search-part-2/' rel='bookmark' title='Permanent Link: What&#8217;s Best &#8211; SEO or Paid Search? [Part 2]'>What&#8217;s Best &#8211; SEO or Paid Search? [Part 2]</a></li>
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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Tips for Starting a Corporate Blog</title>
		<link>http://www.surefiresearch.com/search-engine-optimisation/10-tips-for-starting-a-corporate-blog/</link>
		<comments>http://www.surefiresearch.com/search-engine-optimisation/10-tips-for-starting-a-corporate-blog/#comments</comments>
		<pubDate>Tue, 15 Jul 2008 22:29:32 +0000</pubDate>
		<dc:creator>Surefire</dc:creator>
				<category><![CDATA[blogging]]></category>
		<category><![CDATA[seo search engine optimisation]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=100</guid>
		<description><![CDATA[Decide on why you are writing a Blog and write a clear set of goals and keep to them! Reasons why you should start a blog include; Sharing &#8211; sharing knowledge that&#8217;s useful to others is a great way to demonstrate your expertise in your business area and promote your product/service at the same time. [...]


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<li><a href='http://www.surefiresearch.com/search-engine-optimisation/design-and-development/' rel='bookmark' title='Permanent Link: Design and development'>Design and development</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.surefiresearch.com/search-engine-optimisation/10-tips-for-starting-a-corporate-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Design and development</title>
		<link>http://www.surefiresearch.com/search-engine-optimisation/design-and-development/</link>
		<comments>http://www.surefiresearch.com/search-engine-optimisation/design-and-development/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 18:30:43 +0000</pubDate>
		<dc:creator>Surefire</dc:creator>
				<category><![CDATA[seo search engine optimisation]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=77</guid>
		<description><![CDATA[Well, it sure is better than our old site, but yes, it's not quite perfect. And, in fact what site is ever perfect at launch. We work with clients both big and small during their web development process; with designers such as Simon at FrontEnd Design who designed this site, and developers such as Gen-I, TouchPoint and countless others, but the fact remains the same that it is not until after the site goes live that the real work starts. It is at this point when the real usability studies come into play, bringing the theory of conversion optimisation into reality and it is not until the site is live that you find out whether or not anyone actually can find, let alone reads your blog! You also truly find out why you invested money in SEO experts and Analytics experts. 


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</ol>]]></description>
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