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	<title>SureFire Search Marketing &#187; Search engines</title>
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	<link>http://www.surefiresearch.com</link>
	<description>New Zealand SEO &#38; Search Engine Marketing Specialists</description>
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		<title>Yahoo &amp; Microsoft Union Approved &#8211; Finally Some Real Competition for Google?</title>
		<link>http://www.surefiresearch.com/search-engines/yahoo-microsoft-union-approved-finally-some-real-competition-for-google/</link>
		<comments>http://www.surefiresearch.com/search-engines/yahoo-microsoft-union-approved-finally-some-real-competition-for-google/#comments</comments>
		<pubDate>Sun, 21 Feb 2010 21:16:13 +0000</pubDate>
		<dc:creator>Mark Sceats</dc:creator>
				<category><![CDATA[Search engines]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=1186</guid>
		<description><![CDATA[Google's global share in January exceeded 85%. In many quarters concern is being voiced about Google's increasing dominance &#038; the market control it brings. Given this, it's not surprising the Yahoo Microsoft combined search &#038; advertising arrangement has been approved. But will this be enough to slow down the Google Juggernaut?
Related posts:<ol>
<li><a href='http://www.surefiresearch.com/news/bing-the-google-killer/' rel='bookmark' title='Bing &#8211; The Google Killer?'>Bing &#8211; The Google Killer?</a></li>
<li><a href='http://www.surefiresearch.com/search-engines/bing-yahoo/' rel='bookmark' title='Bing Wins Audition for David &amp; Goliath Role'>Bing Wins Audition for David &#038; Goliath Role</a></li>
<li><a href='http://www.surefiresearch.com/news/google-new-zealand-layoffs/' rel='bookmark' title='Google New Zealand Layoffs'>Google New Zealand Layoffs</a></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Displaying Banner Ads in Search Results?</title>
		<link>http://www.surefiresearch.com/search-engines/google-displaying-banner-ads-in-search-results/</link>
		<comments>http://www.surefiresearch.com/search-engines/google-displaying-banner-ads-in-search-results/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 13:05:58 +0000</pubDate>
		<dc:creator>Mark Sceats</dc:creator>
				<category><![CDATA[Search engines]]></category>
		<category><![CDATA[banner ads]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=1048</guid>
		<description><![CDATA[As discussed in a previous post Google has been testing a new look for their search results. But has this included Google trying out banner ads in their SERPs? (Search engine results pages). Last week a client told us they were seeing banner ads in Google search results &#38; said they wanted them run for [...]
No related posts.]]></description>
		<wfw:commentRss>http://www.surefiresearch.com/search-engines/google-displaying-banner-ads-in-search-results/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Google Interface</title>
		<link>http://www.surefiresearch.com/news/new-google-interface/</link>
		<comments>http://www.surefiresearch.com/news/new-google-interface/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 08:48:14 +0000</pubDate>
		<dc:creator>Mark Sceats</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=990</guid>
		<description><![CDATA[Rumours have been circulating about Google launching a revamped version of its famously minimalistic search interface. Here are screen shots showing the old &#038; new interfaces side by side. As you'll see the new one has a cleaner looking logo &#038; brighter buttons. The key difference however is once you've done a search...
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<li><a href='http://www.surefiresearch.com/search-engines/google-displaying-banner-ads-in-search-results/' rel='bookmark' title='Google Displaying Banner Ads in Search Results?'>Google Displaying Banner Ads in Search Results?</a></li>
<li><a href='http://www.surefiresearch.com/news/google-new-zealand-layoffs/' rel='bookmark' title='Google New Zealand Layoffs'>Google New Zealand Layoffs</a></li>
<li><a href='http://www.surefiresearch.com/news/bing-the-google-killer/' rel='bookmark' title='Bing &#8211; The Google Killer?'>Bing &#8211; The Google Killer?</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.surefiresearch.com/news/new-google-interface/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Bing &#8211; The Google Killer?</title>
		<link>http://www.surefiresearch.com/news/bing-the-google-killer/</link>
		<comments>http://www.surefiresearch.com/news/bing-the-google-killer/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 13:00:57 +0000</pubDate>
		<dc:creator>Mark Sceats</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=857</guid>
		<description><![CDATA[If any search engine has a chance of challenging Google it has to be Bing. But it won't be because of Bing developing better search technology than Google, or from Microsoft's deep pocket marketing.
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<li><a href='http://www.surefiresearch.com/search-engines/bing-yahoo/' rel='bookmark' title='Bing Wins Audition for David &amp; Goliath Role'>Bing Wins Audition for David &#038; Goliath Role</a></li>
<li><a href='http://www.surefiresearch.com/search-engines/yahoo-microsoft-union-approved-finally-some-real-competition-for-google/' rel='bookmark' title='Yahoo &amp; Microsoft Union Approved &#8211; Finally Some Real Competition for Google?'>Yahoo &#038; Microsoft Union Approved &#8211; Finally Some Real Competition for Google?</a></li>
<li><a href='http://www.surefiresearch.com/news/google-new-zealand-layoffs/' rel='bookmark' title='Google New Zealand Layoffs'>Google New Zealand Layoffs</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.surefiresearch.com/news/bing-the-google-killer/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Bing Wins Audition for David &amp; Goliath Role</title>
		<link>http://www.surefiresearch.com/search-engines/bing-yahoo/</link>
		<comments>http://www.surefiresearch.com/search-engines/bing-yahoo/#comments</comments>
		<pubDate>Sun, 16 Aug 2009 04:21:43 +0000</pubDate>
		<dc:creator>Mark Sceats</dc:creator>
				<category><![CDATA[Search engines]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=699</guid>
		<description><![CDATA[After a number of false starts Yahoo &#38; Microsoft have finally agreed to join forces in the battle against search Goliath Google. Recently Yahoo and Microsoft agreed to a 10 year partnership, although it may take up to two years for the full plan to take effect. Then the top three search engines will become [...]
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<li><a href='http://www.surefiresearch.com/news/bing-the-google-killer/' rel='bookmark' title='Bing &#8211; The Google Killer?'>Bing &#8211; The Google Killer?</a></li>
<li><a href='http://www.surefiresearch.com/search-engines/yahoo-microsoft-union-approved-finally-some-real-competition-for-google/' rel='bookmark' title='Yahoo &amp; Microsoft Union Approved &#8211; Finally Some Real Competition for Google?'>Yahoo &#038; Microsoft Union Approved &#8211; Finally Some Real Competition for Google?</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.surefiresearch.com/search-engines/bing-yahoo/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>New Solution to an Old SEO Problem: Duplicate Content</title>
		<link>http://www.surefiresearch.com/search-engine-optimisation/new-solution-to-an-old-problem-duplicate-content/</link>
		<comments>http://www.surefiresearch.com/search-engine-optimisation/new-solution-to-an-old-problem-duplicate-content/#comments</comments>
		<pubDate>Sun, 12 Jul 2009 04:19:10 +0000</pubDate>
		<dc:creator>Mark Sceats</dc:creator>
				<category><![CDATA[Search engines]]></category>
		<category><![CDATA[seo search engine optimisation]]></category>
		<category><![CDATA[canonical tag]]></category>
		<category><![CDATA[duplicate content]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=542</guid>
		<description><![CDATA[Chances are your website has duplicate content. This is a common SEO issue affecting many sites and can have a detrimental impact on search engine rankings. The good news is that this problem can now be fixed easily due to the introduction by search engines of the rel=”canonical” tag. This article explains how to apply this tag to your website so you avoid problems associated with duplicate content.
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Humour</title>
		<link>http://www.surefiresearch.com/search-engines/search-engine-humour/</link>
		<comments>http://www.surefiresearch.com/search-engines/search-engine-humour/#comments</comments>
		<pubDate>Sun, 03 May 2009 00:46:22 +0000</pubDate>
		<dc:creator>Mark Sceats</dc:creator>
				<category><![CDATA[Search engines]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[humour]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[yahoo]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=427</guid>
		<description><![CDATA[Here&#8217;s a funny T-shirt I found in a Bangkok night market, of all places&#8230; No, you won&#8217;t find this in the Google store. Related posts: Arrested for not using Twitter What Is Search Engine Marketing? Yahoo &#038; Microsoft Union Approved &#8211; Finally Some Real Competition for Google?
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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google New Zealand Layoffs</title>
		<link>http://www.surefiresearch.com/news/google-new-zealand-layoffs/</link>
		<comments>http://www.surefiresearch.com/news/google-new-zealand-layoffs/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 02:12:11 +0000</pubDate>
		<dc:creator>Mark Sceats</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=394</guid>
		<description><![CDATA[It looks like even the search colossus Google isn&#8217;t immune to the impact of the global recession. Despite earning a staggering $4.2 billion on revenue of $21.8 billion last year Google is now aggressively trimming expenses to protect profits &#38; stop its stock price from falling further. Since January Google has eliminated outside contractors; curtailed [...]
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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Happy Birthday Google</title>
		<link>http://www.surefiresearch.com/search-engines/happy-birthday-google/</link>
		<comments>http://www.surefiresearch.com/search-engines/happy-birthday-google/#comments</comments>
		<pubDate>Tue, 09 Sep 2008 12:08:46 +0000</pubDate>
		<dc:creator>Mark Sceats</dc:creator>
				<category><![CDATA[Search engines]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=195</guid>
		<description><![CDATA[If you find buying birthday presents for your kids a challenge, what do you buy a 10 year old worth over $150 billion! Hmmm, think I&#8217;ll just stick with singing happy birthday&#8230; Google you&#8217;ve come a long, long way in 10 years. Given the multi-faceted behemoth Google is today it&#8217;s amazing that just 10 years [...]
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>8 Keyword Research Tips for SEO</title>
		<link>http://www.surefiresearch.com/search-engine-optimisation/8-keyword-research-tips-for-seo/</link>
		<comments>http://www.surefiresearch.com/search-engine-optimisation/8-keyword-research-tips-for-seo/#comments</comments>
		<pubDate>Mon, 01 Sep 2008 03:20:38 +0000</pubDate>
		<dc:creator>Surefire</dc:creator>
				<category><![CDATA[Search engines]]></category>
		<category><![CDATA[seo search engine optimisation]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=155</guid>
		<description><![CDATA[Keywords or phrases are the &#8216;words&#8217; searchers type into the search engine box when they are looking for information regarding a particular topic, products, services or information. Optimising your site for the &#8216;right&#8217; keywords can be the difference between a few customers and lots of customers. It&#8217;s great to rank in the number 1 position [...]
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		<slash:comments>0</slash:comments>
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