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	<title>SureFire Search Marketing &#187; search marketing</title>
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	<link>http://www.surefiresearch.com</link>
	<description>New Zealand SEO &#38; Search Engine Marketing Specialists</description>
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		<title>NZ Advertisers Now Spending More Online Than on Magazines</title>
		<link>http://www.surefiresearch.com/search-marketing/nz-online-adspend-exceeds-magazines/</link>
		<comments>http://www.surefiresearch.com/search-marketing/nz-online-adspend-exceeds-magazines/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 05:43:16 +0000</pubDate>
		<dc:creator>Mark Sceats</dc:creator>
				<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=1275</guid>
		<description><![CDATA[Over the last 2 years total advertising spend in NZ has been falling since a high of $2.335 Billion in 2007. Despite this online advertising has grown &#38; is now bigger than magazine advertising spend. The recession had a severe &#38; predictable impact on advertising last year with most New Zealand businesses dramatically reducing their [...]


Related posts:<ol><li><a href='http://www.surefiresearch.com/news/new-zealand-online-advertising-spend-keeps-growing/' rel='bookmark' title='Permanent Link: New Zealand Online Advertising Spend Keeps Growing'>New Zealand Online Advertising Spend Keeps Growing</a></li>
<li><a href='http://www.surefiresearch.com/news/online-is-eating-traditional-advertisings-lunch/' rel='bookmark' title='Permanent Link: Online is eating traditional advertising&#8217;s lunch'>Online is eating traditional advertising&#8217;s lunch</a></li>
<li><a href='http://www.surefiresearch.com/news/nz-online-ad-spend-exceeds-10/' rel='bookmark' title='Permanent Link: NZ Online Advertising Breaks 10% Barrier?'>NZ Online Advertising Breaks 10% Barrier?</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Search Marketing Predictions For 2010</title>
		<link>http://www.surefiresearch.com/search-marketing/search-marketing-predictions-2010/</link>
		<comments>http://www.surefiresearch.com/search-marketing/search-marketing-predictions-2010/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 19:55:03 +0000</pubDate>
		<dc:creator>Mark Sceats</dc:creator>
				<category><![CDATA[search marketing]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=1098</guid>
		<description><![CDATA[Wow, 2009 flew by! Staring into the crystal ball, here are 4 predictions about search marketing in New Zealand during 2010&#8230; Prediction #1 &#8211; Paid Search Takes Off 2010 will be the year paid search marketing is finally taken seriously by the NZ advertising industry. However for many agencies it will still be given token [...]


Related posts:<ol><li><a href='http://www.surefiresearch.com/search-marketing/search-marketing-nz/' rel='bookmark' title='Permanent Link: Search Marketing &#8211; NZ is Catching Up!'>Search Marketing &#8211; NZ is Catching Up!</a></li>
<li><a href='http://www.surefiresearch.com/search-marketing/ad-agencies-search-marketing/' rel='bookmark' title='Permanent Link: Ad Agencies Problem With Search Marketing'>Ad Agencies Problem With Search Marketing</a></li>
<li><a href='http://www.surefiresearch.com/pay-per-click/whats-best-seo-or-paid-search-part-2/' rel='bookmark' title='Permanent Link: What&#8217;s Best &#8211; SEO or Paid Search? [Part 2]'>What&#8217;s Best &#8211; SEO or Paid Search? [Part 2]</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Best Use of Search Marketing Award</title>
		<link>http://www.surefiresearch.com/search-marketing/best-use-of-search-marketing-award/</link>
		<comments>http://www.surefiresearch.com/search-marketing/best-use-of-search-marketing-award/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 05:35:52 +0000</pubDate>
		<dc:creator>Mark Sceats</dc:creator>
				<category><![CDATA[search marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=1033</guid>
		<description><![CDATA[In previous posts I&#8217;ve lamented the fact that in New Zealand search marketing doesn&#8217;t get the recognition it deserves.  Fortunately that&#8217;s starting to change. Kudos to the New Zealand Marketing Association who, for the first time, have introduced a new category for &#8220;Best Use of Search Engine Marketing&#8221; in the 2009 RSVP Craft Awards. According [...]


Related posts:<ol><li><a href='http://www.surefiresearch.com/news/seo-award-winner/' rel='bookmark' title='Permanent Link: SEO Award Won by SureFire'>SEO Award Won by SureFire</a></li>
<li><a href='http://www.surefiresearch.com/search-marketing/new-zealand-marketing-awards/' rel='bookmark' title='Permanent Link: TVNZ New Zealand Marketing Awards'>TVNZ New Zealand Marketing Awards</a></li>
<li><a href='http://www.surefiresearch.com/search-marketing/search-marketing-nz/' rel='bookmark' title='Permanent Link: Search Marketing &#8211; NZ is Catching Up!'>Search Marketing &#8211; NZ is Catching Up!</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.surefiresearch.com/search-marketing/best-use-of-search-marketing-award/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>TVNZ New Zealand Marketing Awards</title>
		<link>http://www.surefiresearch.com/search-marketing/new-zealand-marketing-awards/</link>
		<comments>http://www.surefiresearch.com/search-marketing/new-zealand-marketing-awards/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 07:18:28 +0000</pubDate>
		<dc:creator>Mark Sceats</dc:creator>
				<category><![CDATA[search marketing]]></category>
		<category><![CDATA[paid search]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=967</guid>
		<description><![CDATA[Congratulations to the Short Courses team from The University of Auckland Business School for winning the Business to Business Award at the recent  TVNZ NZ Marketing Awards. This is a great result and a reflection of how well they&#8217;ve performed, achieving a record number of student enrolments in 2008, despite the impact of the recession [...]


Related posts:<ol><li><a href='http://www.surefiresearch.com/search-marketing/search-marketing-predictions-2010/' rel='bookmark' title='Permanent Link: Search Marketing Predictions For 2010'>Search Marketing Predictions For 2010</a></li>
<li><a href='http://www.surefiresearch.com/search-marketing/paid-search-spend/' rel='bookmark' title='Permanent Link: Aussies Out-Scoring Kiwis on Paid Search'>Aussies Out-Scoring Kiwis on Paid Search</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Is Not A Panacea</title>
		<link>http://www.surefiresearch.com/search-marketing/seo-is-not-a-panacea/</link>
		<comments>http://www.surefiresearch.com/search-marketing/seo-is-not-a-panacea/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 20:56:59 +0000</pubDate>
		<dc:creator>Mark Sceats</dc:creator>
				<category><![CDATA[search marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=958</guid>
		<description><![CDATA[SEO can have an amazingly positive impact on the fortunes of businesses, especially those who rely on their website as a key sales channel. As an SEO firm this is something we regularly see and it&#8217;s very gratifying. However, despite the real difference a well thought out &#38; executed SEO campaign can make to a [...]


No related posts.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Aussies Out-Scoring Kiwis on Paid Search</title>
		<link>http://www.surefiresearch.com/search-marketing/paid-search-spend/</link>
		<comments>http://www.surefiresearch.com/search-marketing/paid-search-spend/#comments</comments>
		<pubDate>Sun, 11 Oct 2009 22:00:26 +0000</pubDate>
		<dc:creator>Mark Sceats</dc:creator>
				<category><![CDATA[search marketing]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=905</guid>
		<description><![CDATA[In a recent posting I celebrated the fact NZ online advertising spend continues to grow &#38; that paid search is now the major component. However compared to Australia, NZ is still well behind the curve in terms of adopting online marketing. According to latest IAB figures NZ online spend accounts for only 8% of total [...]


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<li><a href='http://www.surefiresearch.com/pay-per-click/whats-best-seo-or-paid-search-part-2/' rel='bookmark' title='Permanent Link: What&#8217;s Best &#8211; SEO or Paid Search? [Part 2]'>What&#8217;s Best &#8211; SEO or Paid Search? [Part 2]</a></li>
<li><a href='http://www.surefiresearch.com/pay-per-click/five-ways-to-improve-the-performance-of-your-paid-search-campaign/' rel='bookmark' title='Permanent Link: 5 Ways To Improve The Performance Of Your Paid Search Campaign'>5 Ways To Improve The Performance Of Your Paid Search Campaign</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.surefiresearch.com/search-marketing/paid-search-spend/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Ad Agencies Problem With Search Marketing</title>
		<link>http://www.surefiresearch.com/search-marketing/ad-agencies-search-marketing/</link>
		<comments>http://www.surefiresearch.com/search-marketing/ad-agencies-search-marketing/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 23:29:31 +0000</pubDate>
		<dc:creator>Mark Sceats</dc:creator>
				<category><![CDATA[search marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=772</guid>
		<description><![CDATA[Why ad agencies have traditionally ignored search marketing and if they continue to do so it's at their peril...


Related posts:<ol><li><a href='http://www.surefiresearch.com/search-marketing/search-marketing-predictions-2010/' rel='bookmark' title='Permanent Link: Search Marketing Predictions For 2010'>Search Marketing Predictions For 2010</a></li>
<li><a href='http://www.surefiresearch.com/search-marketing/paid-search-spend/' rel='bookmark' title='Permanent Link: Aussies Out-Scoring Kiwis on Paid Search'>Aussies Out-Scoring Kiwis on Paid Search</a></li>
<li><a href='http://www.surefiresearch.com/search-marketing/search-marketing-nz/' rel='bookmark' title='Permanent Link: Search Marketing &#8211; NZ is Catching Up!'>Search Marketing &#8211; NZ is Catching Up!</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.surefiresearch.com/search-marketing/ad-agencies-search-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Search Marketing &#8211; NZ is Catching Up!</title>
		<link>http://www.surefiresearch.com/search-marketing/search-marketing-nz/</link>
		<comments>http://www.surefiresearch.com/search-marketing/search-marketing-nz/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 03:41:04 +0000</pubDate>
		<dc:creator>Mark Sceats</dc:creator>
				<category><![CDATA[search marketing]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=823</guid>
		<description><![CDATA[NZ marketers are finally realising the value of search marketing. Latest figures from The IAB show online advertising spend continues to grow &#038; that paid search is now the biggest online marketing channel in NZ.


Related posts:<ol><li><a href='http://www.surefiresearch.com/search-marketing/search-marketing-predictions-2010/' rel='bookmark' title='Permanent Link: Search Marketing Predictions For 2010'>Search Marketing Predictions For 2010</a></li>
<li><a href='http://www.surefiresearch.com/pay-per-click/what-is-search-engine-marketing/' rel='bookmark' title='Permanent Link: What Is Search Engine Marketing?'>What Is Search Engine Marketing?</a></li>
<li><a href='http://www.surefiresearch.com/pay-per-click/whats-best-seo-or-paid-search/' rel='bookmark' title='Permanent Link: What&#8217;s Best &#8211; SEO or Paid Search?'>What&#8217;s Best &#8211; SEO or Paid Search?</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.surefiresearch.com/search-marketing/search-marketing-nz/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Business optimisation</title>
		<link>http://www.surefiresearch.com/search-marketing/business-optimisation/</link>
		<comments>http://www.surefiresearch.com/search-marketing/business-optimisation/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 04:49:29 +0000</pubDate>
		<dc:creator>Craig Whitaker</dc:creator>
				<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=768</guid>
		<description><![CDATA[Nothing to do with search engine optimisation, but great for business optimisation in these recessionary times! MYOB training seminars No related posts.


No related posts.]]></description>
		<wfw:commentRss>http://www.surefiresearch.com/search-marketing/business-optimisation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Marketing Veteran Joins SureFire</title>
		<link>http://www.surefiresearch.com/search-marketing/search-marketing-veteran-joins-surefire/</link>
		<comments>http://www.surefiresearch.com/search-marketing/search-marketing-veteran-joins-surefire/#comments</comments>
		<pubDate>Sun, 29 Mar 2009 21:32:51 +0000</pubDate>
		<dc:creator>Mark Sceats</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.surefiresearch.com/?p=387</guid>
		<description><![CDATA[SureFire Search is delighted to announce the appointment of Jeremy Templer to the newly created position of client services director. A returning Kiwi expat, Jeremy brings a vast amount of in depth search marketing knowledge gained from over 13 years  working in highly competitive offshore search markets. His most recent role was in San Francisco [...]


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<li><a href='http://www.surefiresearch.com/search-marketing/welcome/' rel='bookmark' title='Permanent Link: Welcome'>Welcome</a></li>
<li><a href='http://www.surefiresearch.com/search-marketing/search-marketing-nz/' rel='bookmark' title='Permanent Link: Search Marketing &#8211; NZ is Catching Up!'>Search Marketing &#8211; NZ is Catching Up!</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.surefiresearch.com/search-marketing/search-marketing-veteran-joins-surefire/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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