SEO and Internet Marketing News Roundup – Friday 12 September
Big announcement from Google this week in the name of its new browser Chrome, which by all account already has over 2% of the browser market and it’s still in beta! If you’ve not tried it then do download and check it out – it is light, fast and has some really nice features. Apparently next on Google’s list is complete domination: http://googleworlddomination.com/
Apple on the other hand had a lackluster conference this week, just announcing some new iPod nanos and iTunes 8 which I do recommend you check out, if not just for the Genius application that lets users automatically create playlists from songs in their music library with just one click.
An article here that may be a lifeline for the humble banner. A US company has developed a way to allow banners to become transactional. Check out the story here: Allowing Web Users to Transact Through Ads
However much I try to explain the benefits of Search marketing to increase brand awareness most marketers don’t agree so great to see this experiment from Google validates my thoughts: Click or No Click, Google Says Paid Search Pays
Google is ten years old this month so check out this article which outlines some of what Google expects to see in the next few years – the focus being on cloud computing! Spin around Google’s decade.
Also, when asked this is the answer to the question of what Google imagines the perfect search engine to be: Your best friend with instant access to all the world’s facts and a photographic memory of everything you’ve seen and know. That search engine could tailor answers to you based on your preferences, your existing knowledge and the best available information; it could ask for clarification and present the answers in whatever setting or media worked best. That ideal search engine could have easily and elegantly quenched my withdrawal and fueled my addiction on Saturday. I’m very proud that Google in its first 10 years has changed expectations around information and how quickly and easily it should be able to be retrieved. But I’m even more excited about what Google search can achieve in the future.
Here at SureFire Towers we often wax lyrical about the importance of at integrated online strategy. Well for all you B2B Marketers out there here’s an article that explains the issue and solution rather well! A Call to BtoB Marketers – Integrate Search Now!
Wondering how politician’s use the online space to promote themselves, then check out this article that talks about the budgets Obama had been spending online: Google Grabs Most of Obama’s $5 Million in Online Ad Spending. Like it or not like us even the next leader of the Free world can’t help spending most of his budget with Google!
Ever wondered how many people actually watch You Tube and why it might be a good idea to get to grips with this online video malarkey – well check this out: YouTube Dominates July 2008 Online Video Rankings with 5 Billion Views
Finally, if anyone like me seems to lose that important email at just the wrong time check out this handy application for outlook. Makes email life a dream! http://www.xobni.com/
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