SEO and Internet Marketing News Roundup – Friday 19 September
Hello again and hope you find today’s web news and articles of interest!
In a week that has been dominated by the collapse in the world’s financial markets thought I would start with looking at the future rather than the past with this fantastic look at what the future has in store for computing; The intelligent cloud
Firstly a mixed week for Google; In the same week that You Tube have banned videos that use guns, Google has decided to allow adverts on abortion following a legal challenge from a Christian pressure group! But the upcoming ad-sharing deal between Yahoo and Google is being watched by European regulators. It’s worth keeping abreast of these events as it will no doubt have ripple effects for the NZ market, especially for those of you who regularly advertise overseas. EU scrutinises Yahoo-Google deal
We often ask clients what their campaign KPI is, or indeed their most important success metric. If you’ve been asked that question and were unsure of the answer then check out this interesting article that will help you decide if you should be targeting conversion, share, traffic or something entirely different: Eight Rules for Choosing Web Analytics Key Performance Indicators
I’m often asked if social media such as facebook, twitter, blogs, RSS and the like really has any place in selling product or indeed helping drive traffic to a website. My answer is always yes, but only with a lot of work and only if you have a specific objective (see above!). This article takes the angle of how social media can help your PR projects… How Social Media Can Help Your PR Efforts
Here in New Zealand we are way behind the major markets of the USA and the UK in terms of online media spend, especially in term of growth in online video advertising. So it is interesting to see that it looks like in the US the market is already reaching saturation point!! Online Video Advertising to Peak in 2012
I like this one: One question which almost everyone asks themselves at some point:Can Google Be Trusted?
Here at SureFire because we spend all day thinking about search engines (and most of us are still sane I promise!) but we are often forget that many people out there don’t really know the first thing about search engine optimisation. Well, if anyone in your company is still confused about this whole SEO thing then send this article top them: The 3 Cornerstones of SEO
And finally a couple of Google tools that you may find useful. Firstly, Google Insight for Search is a very useful tool that allows you to research and compare search patterns for specific search phrases over different locations and time frames. And secondly, Google Trends which can give you a really quick insight into search trends and also into volumes of visitors to websites. Great for comparing your website to your competitors!
Have a great weekend and ’till next time!
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