SEO and Internet Marketing News Roundup – Friday 03 October
This week I’m excited to start our news round up with some news from right here in New Zealand. Google announced yesterday the ONE News YouTube Election Debate between Helen Clark and John Key, a history-making initiative with New Zealand’s public broadcaster, TVNZ. This marks the first time the head of a national government and a challenger will face YouTube video questions in an official live TV debate. The debate will be broadcast live on TV ONE on October 14. For your question to be included in the broadcast check out the NZ You Tube Blog.
I’ve been asked a number of times over the last couple of weeks my take on the Yahoo / Google Advertising Agreement. I’m afraid like most people I was a little confused about the whole arrangement so if like me, you are at all interested check out this site for a better answer than I can ever provide! http://www.google.com/yahoogooglefacts/.
We are at any one time running a multitude of pay per click campaigns for different markets, countries, industries and we are always amazed at the huge difference in CPC charges from as little as $0.05 to as much as $35. This has got a lot to do with the industry and the market but also a great deal to do with what Google calls “Quality Score”. In the same way that Google scores a website for organic search the same is true for paid search. By ensuring that your quality score (which includes factors such as: landing page relevancy, historical click through rate, page load time) you can start to see a major decrease in your CPC and thus an increase in your ROI. More on this here: Google Quality Score Explained
I guess it would be difficult not to mention the economic downturn and the effect it may, or may not have on digital marketing. I’ve been reading lots of contradictory information from people trying to speculate on what will happen to the advertising industry globally in the coming months. I like the article below as it uses what we as marketers understand best: trends. This article looks at what we should expect based on the outcomes of previous downturns… Economic Depression 2.0
One of the truly amazing things in my opinion is the way Google takes conformity and throws it on its head. A shining example of this is Google’s vision for our wireless future. “Earlier this week, the search giant filed a patent application with the U.S. Patent Office describing its vision of an open wireless network where smartphones aren’t tied to any single cell phone network. In Google’s open wireless world, phones and other wireless devices would search for the strongest, fastest connection at the most competitive price. Essentially, wireless operators’ networks would be reduced to “dumb pipes”. Google reveals wireless hopes in a patent
So, you’ve decided to start a new business, or you want to extend the business you have. One of the first things you’ll need is a domain name. As we know Google tends to give weight to keywords in the domain name. This increases the importance of selecting a good name. This article gives you a step by step guide to choosing an SEO optimised domain name: How To Choose Domain Names For SEO
Finally a couple of fun little posts: It was bound to happen but the headline from this BBC article made me chuckle: Google ‘Goliath’ Microsoft says. And, to celebrate its 10th birthday Google is giving us the chance to step aboard a Time Machine: Search like its 2001.
Have a great weekend and ’till next week!
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