SEO and Internet Marketing News Roundup – Friday 7 November
Well it’s going to be difficult to talk about anything this week without mentioning the sensational win that the Democrats had over the Republicans. I wanted to see if I could find something out there could put a “web” spin on this historic occasion, and you’ll be pleased to know that I’ve not failed you! This interesting article from the UK explains the extraordinary ways that Obama used the internet to campaign his way to the White House. How the internet helped propel Barack Obama to the White House
I always try and put the best article of the week near the top and this week I’ve a great little tool for you to check out. This tool quickly shows you what it means to your bottom line if you optimise your website either to increase traffic or conversion. Seriously, plug in your site stats from Google Analytics to work out how much you can spend on optimising your website and what your ROI will be. Website ROI Calculator
Fear. It’s everywhere: fear of terrorism, ecological meltdown, superbugs, financial disaster and the current fear of choice: identity theft. If anyone knows anyone who has had had their identity stolen please let me know! As you may tell I’m a little cynical about this but Google is the current target of these fear-mongers! I’ll leave it up to you to decide whether you should be scared of them or not.
Whilst I’m still on Google: Google news of the week…
Google has decided to abandon its advertising partnership with Yahoo to avoid having a “protracted legal battle” with regulators. This is actually quite frustrating as for some demographic groups Yahoo outperforms Google in terms of conversions through paid search, but the process of actually putting ads on Yahoo Search is really quite tedious (involving faxes, P.O.s and lots of waiting). The hope was that agencies like us could place ads on Yahoo using the Google interface which is much more user friendly, but alas not… Google abandons deal with Yahoo
The other important Google news of the week is their victory in the US courts to open up the “White Spaces” spectrum. Sounds dull, is important! In very simple language what Google and their partners want to achieve is to send high speed and very cheap broadband Wi-Fi through unused TV white noise. The result being that anyone with a TV would be able to receive cheap fast broadband! A vote for broadband in the “white spaces”
As reported last week Google Analytics has released some new features that have made it even more powerful than previously. One of my favourite bloggers, Avinash Kaushik has just written this very in-depth article on what these features mean, and what they can do so if you are a regular user of Google Analytics I’d check out this posting: Google Analytics Releases Advanced Segmentation: Now Be A Ninja!
This time last year when I spoke to clients about online reputation management I was more often than not greeted with a blank look. Now, we are often being requested to analyse client’s online reputation and I think this is going to be an incredibly fast growing part of what we do. Why online reputation management? Well as the article below states, “Search engines are fantastic for finding things. They’re also a significant contributor to influence online. Blogs, forums, social networks and media sharing sites all offer venues for customers to express their opinions about brands – good and bad.” Just do a search in Google NZ for “ribena” and you’ll see that the 3rd listing talks about “…misleading customers”. Not something you really want people to read about your company. Read more about how you can influence your brand’s reputation online: Managing Online Reputation with SEO, Social Media & PR
So there we go; your weekly slice of technology and internet news. If anyone has any suggestions on topics they would like to see here please email and I’ll see what I can do. We’re also planning on doing some high-level training sessions for clients next year on analytics, conversion optimisation and the like so if you have any suggestions for these do also let me know!
Finally website of the week comes from over the ditch but is a world class example of Web 2.0. www.rememberthemilk.com: probably the best task management software available. Give it a go – you won’t regret it! Also interesting as they have managed to integrate their technology with just about every other web technology out there! True integration…
Related posts:
- SEO and Internet Marketing News Roundup – Friday 28 November
- SEO and Internet Marketing News Roundup – Friday 14 November
- SEO and Internet Marketing News Roundup – Friday 21 November
Tags: news
