Increasingly people are accessing the Internet using mobile devices.
It doesn’t surprise to me that iPhone owners are the heaviest mobile internet users. In August 40% of visits to mobile websites came from iPhones according to AdMob. (AdMob serves ads to 9,000 mobile websites & monitor the types of phones being used to access these sites).
Clearly TVNZ recognise this trend & so have just released an iPhone application which provides free access to the latest news, sport, weather & TV listings.
Obviously TVNZ is onto a winner – currently the TVNZ iPhone app is the # 1 free app on the iTunes NZ Store.
It’s getting pretty positive feedback from users & if these iTunes customer reviews are any indication, probably winning TVNZ some readers over from competing New Zealand news websites, like the Herald & Stuff :
I’ve downloaded it onto my iPhone & have to say I’m impressed. It’s free, works like a charm & access to the TVNZ content is free (apart, obviously, from teleco data charges). Also works with the iPod Touch.