Design and development
Well, it sure is better than our old site, but yes, it’s not quite perfect. And, in fact what site is ever perfect at launch. We work with clients both big and small during their web development process; with designers such as Simon at FrontEnd Design who designed this site, and developers such as Gen-I, TouchPoint and countless others, but the fact remains the same that it is not until after the site goes live that the real work starts. It is at this point when the real usability studies come into play, bringing the theory of conversion optimisation into reality and it is not until the site is live that you find out whether or not anyone actually can find, let alone reads your blog! You also truly find out why you invested money in SEO experts and Analytics experts.
Never has a the phrase “the proof is in the pudding” been more relevant than when it comes to seeing if all the hard work you and your developers have put into a website until the day you go live. And that is why it is imperative to ensure that you constantly optimise and tweak your website – never rest on your laurels!! Check your analytics programmes, look at the keywords that is driving traffic to your website (and more importantly optimise for the ones that aren’t), and keep in contact with your designers and developers. Ask them to undertake periodic reviews of your site, ensure that the design flows and the code is pure. That way, you know your site stays fresh and engaging.
So, firstly a big thanks once again to the team at FrontEnd Design for the fantastic design, Brave New World for the branding, Ryan at TouchPoint for the programming and lastly Wordpress for the quite sensational CMS!
We will be optimising and improving this site over the next few weeks, as well as working our SEO skills on all areas of the site, to ensure we get back up the rankings at the top! See you there!!
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Tags: design, development, news, SEO
