Last week I was a speaker at the Search Engine Boot Camp conference held in Auckland.
It was a 1 day event and held at the Hilton Hotel. The day was divided in two, with the morning focusing on SEO & PPC search marketing, whilst the afternoon was primarily on social media marketing (SMM). There was a good range of speakers & some interesting presentations which the audience seemed to appreciate.
Search Marketing Agenda
- Keyword Research
- Link Building Fundamentals
- SEO Content Creation
- Paid Search Optimisation
- Landing Page Optimisation
Social Media Agenda
- Social Media Ecosystem
- Managing SMM Campaigns (Social Media Marketing)
- Twitter Marketing Tips
- Tracking the Success of Search & Social Media (Web Analytics)
- Integrating Search & Social into your communications mix
- How do you make sure Social Media works for you
I was 3’rd speaker off the rank & the topic I was charged to present on was ‘SEO Content Creation’. In other words, how to maximise search engine organic rankings through on-page code and content SEO (search engine optimisation). I finished up with some tips which hopefully attendees will find useful.
I’ve previously attended & spoken at Search Engine Boot Camp & have to say that this was significantly better than previous ones. The audience was switched on & very engaged. Lot’s of positive feedback from people I spoke to & similar comments echoed in Twitter #sebc.
If you attended, your comments on this are welcomed below.