Comments on: Ad Agencies Problem With Search Marketing http://www.surefiresearch.com/search-marketing/ad-agencies-search-marketing/ New Zealand SEO & Search Engine Marketing Specialists Wed, 28 Jul 2010 09:38:17 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Mark Sceats http://www.surefiresearch.com/search-marketing/ad-agencies-search-marketing/comment-page-1/#comment-22 Mark Sceats Sat, 03 Oct 2009 03:42:05 +0000 http://www.surefiresearch.com/?p=772#comment-22 Received the following comment from Alex Radford of OMG & his point regarding the distinction between ad agencies & media agencies is valid. Thanks, Alex. <em>Hey Mark, just reading your post about Ad agencies on the SureFire website. What you are talking about are actually media agencies, not ad agencies. Ad agencies couldn’t care less about PPC as they develop the creative. It is media agencies such as OMD, PHD, Starcom that hold the purse strings when it comes to search. Never call a media agency an ad agency and vice versa!</em> Received the following comment from Alex Radford of OMG & his point regarding the distinction between ad agencies & media agencies is valid. Thanks, Alex.

Hey Mark, just reading your post about Ad agencies on the SureFire website. What you are talking about are actually media agencies, not ad agencies. Ad agencies couldn’t care less about PPC as they develop the creative. It is media agencies such as OMD, PHD, Starcom that hold the purse strings when it comes to search. Never call a media agency an ad agency and vice versa!

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