AdWords: Is click to Text next?

June 24, 2016 by

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Not all Google’s AdWords beta tests make it to public release, but this one caught our attention. Call ad extensions have been available in AdWords for several years; now Google is testing a Click to SMS ad extension that lets people text companies for more details on their products and services.

google-sms-text-ad

An example ad with the TEXT icon and new green ad label, found by Barry Schwartz at Search Engine Land.

Clicking on the TEXT icon next to an ad launches your default messaging app, pre-populating the text message with the advertiser’s information.

Why should you care?

If you’re using a mobile device, you don’t necessarily want to go to a website first to look for information when a phone call would be quicker and easier. There are similar benefits for consumers and advertisers alike in enabling people to directly contact an advertiser with a text request for more information.

Google has yet to make any official announcement as to when the new ad extension might be generally available. But while, as we’ve mentioned, not all AdWords beta tests see full release, we’d be surprised if this one didn’t.

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