In previous posts I’ve lamented the fact that in New Zealand search marketing doesn’t get the recognition it deserves. Fortunately that’s starting to change. Kudos to the New Zealand Marketing Association who, for the first time, have introduced a new category for “Best Use of Search Engine Marketing” in the 2009 RSVP Craft Awards.
According to the Marketing Association’s RSVP & Nexus Awards website this new award is for the best use of Search Engine Marketing to promote a website by increasing its visibility in search engine result pages through the use of search engine optimisation or paid search advertising.
Judges will look for:
- demonstrated use of search best practices
- integration with overall marketing mix
- campaign outcomes in terms of results, traffic and ROI
At SureFire we’re delight to have been selected as a finalist for our TVNZ News & Sport Search Engine Optimisation Campaign and look forward to the big night on 26 Feb when the winners are announced.