In a blog post last week Google announced two important improvements to RLSA (Remarketing Lists for Search Ads).
Audience lists can now be retained for 540 days, significantly longer than the previous 180 days. Additionally, RLSA ads can now be targeted by device type. In Google’s example, a visitor to your site on a laptop or tablet can be shown a different ad when they search on their phone (if they are signed in).
Why should you care?
The device targeting options are welcome news. Reach high value customers by combining RLSA with Customer Match and you can expect some great results.
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