Christmas came early for NZ retailers last week.
Without announcement, Google (or perhaps Santa’s Little Helpers) secretly added Google Shopping functionality to their AdWords accounts.
Google Shopping, we understand, had been in beta release here for some weeks, but testing was limited to all but a few major advertisers.
Now, it’s available to all NZ AdWords advertisers — albeit, nearly four years after release in Australia. Locally, Google representatives had first expected release three years ago.
We can only speculate, but wonder if perhaps the lack of any announcement from Google NZ is due to embarrassment over the delay.
Why should you care?
Retailers — on your marks, get set, go!
If you haven’t already, you’ll first need to set up a Merchant Center account, together with a product data feed.
Let us know if you need help!
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