Instagram tests in-app shopping

November 4, 2016 by

Comments Off on Instagram tests in-app shopping

Will we soon be calling it Shopagram? Instagram has announced a test with 20 brand name retailers that allows people in the US to select and purchase products from within an image.

Brand posts enabled with the new shopping features allow items to be tagged within a photo. Viewers who tap on a photo tag will see a product description and price, along with ‘Buy’ and ‘Save’ buttons.

instagram shopping

Participating brands include Kate Spade, Abercrombie & Fitch, Coach, Hollister, J.Crew, Levi’s, Macy’s, Michael Kors and Target.

Why should you care?

Initial testing is limited to iOS users in the US, but Instagram is promising that, if successful, shopping will be rolled out globally. Retailers, particularly those catering to Instagram’s predominantly 18-29 age group, should be excited at the prospect.

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