We all know that mobile usage is increasing by the day and last week Google announced that a major tipping point has been reached. In 10 countries, including the USA, Canada & Japan, there are now there are more Google searches done on mobile than desktop. At this point Google hasn’t revealed who the other 7 countries are. Whilst we don’t expect NZ to be on the list, it’s just a matter of time & in our view should happen before the end of the year.
What this means is that the mobile screen should be the first screen search marketers think about, rather than an afterthought, as it is for most now.
Google themselves are responding in a big way to this change in consumer behaviour. As you know they rolled out their mobile friendly algorithm last month which favours mobile friendly websites in Google’s mobile search results. And last week at the AdWords Performance Summit Google announced a lot of new products & innovations to capitalise on the new opportunities the shift to mobile brings. Basically these fell into 3 categories:
- New ad formats
- Automation enhancements
- Measurement enhancements
For in depth details check out the AdWords Performance Summit video.
Why should you care?
Clearly mobile really matters to Google. And it should matter to you if you’ve got a website. Increasingly that’s where the eyeballs and opportunities are. Like it or not, mobile really needs to be given far more serious consideration moving forward.
Other search marketing news this week:
- Google study: One in 20 people a victim of fake online ads
- Apple taking the fight to Google in Search
- New Zealand AdWords trademark case finally settles
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