TVNZ New Zealand Marketing Awards

November 5, 2009 by

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Congratulations to the Short Courses team from The University of Auckland Business School for winning the Business to Business Award at the recent  TVNZ NZ Marketing Awards.

This is a great result and a reflection of how well they’ve performed, achieving a record number of student enrolments in 2008, despite the impact of the recession on the training industry in general.nz-marketing-awards

This year the Business School redesigned its marketing strategy with a strong focus on ROI and re-directed marketing spend into online and direct marketing. Search marketing was a key component with Google AdWords PPC advertising being run and managed by SureFire.

We’re proud to have played a small part in their success. Congratulations to Darren Levy, Director of Short Courses & Rawinia Lange, Marketing Co-ordinator.

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