Are PPC Thank You pages now mandatory?

December 19, 2015 by

Comments Off on Are PPC Thank You pages now mandatory?

That’s a yes, according to Clix Marketing’s Michelle Morgan who makes the observation based on three criteria:

  • Facebook and Bing (with Universal Event Tracking, or UET) have both introduced Smart Pixels, which work best when websites have unique URLs for completed conversions.
  • Internet users have come to expect to see a Thank You page. They can think there’s something wrong if they stay on the same page or are instead taken back to the homepage.
  • Websites that omit a Thank You page lose the chance to cross-sell or upsell new customers. Instead, you might also get them to sign up to a newsletter, for instance, or read your blog.

thank-you

Why should you care?

We think the three reasons mentioned above are all valid.

As marketers, we should be taking advantage of Facebook and Bing remarketing options and cross-selling opportunities. And, as users, we know how frustrating it can be when there’s no confirmation that our purchase, sign-up or comment has been received.

So, if you’re not already, now’s the time to start saying Thank You to your customers.


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