Well, doesn’t time fly? Another Friday, another quick tour around the world of search engines and internet news!
Firstly, technology news. Firefox yesterday announced that its latest release will include what they are calling “location-aware technology“. For a taste of what this will be able to do you can download the loki add-on right now! YouTube has reacted to last month’s launch of MySpace Music with the ability to buy tracks from iTunes and Amazon.com without leaving YouTube. This means you can watch a video, then download the track, without leaving YouTube.
Anyone ever sent a drunken email, then somewhat regretted it in the morning? Well our friends at Gmail have come up with an ingenious solution: Mail Goggles. Between the hours of 10pm and 4am if you try and send an email you will need to answer three mathematical questions before the mail gets sent! Ingenious…
So on to the good stuff…
Many of our clients spend months developing a new website and then use Google Analytics to analyse the behavior of visitors on their new website. Sometimes this just isn’t enough. Sometimes you need to ask your visitors straight. Did you like my website?, and did you find what you were looking for? If this sounds like you then you might want to check out this article about developing online surveys then try one out for real at http://4q.iperceptions.com/.
Whenever we discuss SEO with potential clients or indeed with paid search clients contemplating optimising their website we always ask why?, and what do you want to get out of it? It is always beneficial for us to understand the objectives of an SEO project, and then a strategy is then defined from there. If you haven’t yet committed to SEO but thinking about it then please read this article which explains the importance of having clear objectives and a defined strategy even before you talk to people like us! What You Need to Know Before Committing to SEO
The fundamentals of SEO as you have I’m sure you have heard me say before is code, content and trust. Trust boils down to links. Lots of relevant and authoritative links. Sounds easy but in reality link building is often a often a slow and laborious process. To get a bit more understanding about the importance of link building please read this quick article: SEO Link Building Fundamentals
Quick one on social media. If your current task list includes building a social media strategy for your organization (or yourself), then read this article that walks you through thinking about the branding created by the profiles you create. Branding Strategies for Your Social Media Profiles on the Web
This excellent article from Search Engine Land looks at tools currently available to monitor what your competition is doing on the video sharing sites. Not for everyone but useful nonetheless. Video Search Hacks For Checking Competitors
Thought that each week I would share one or more of my favorite websites or tools that are either fun or just a little brilliant.
This week I would like to introduce you to an invaluable tool called Crazy Egg. This tool supplements your web analytics and allows you to get much more information about how people use, engage and interact with your website. Much more accurate overlays, a really neat heat map and loads of other features. If you want more information on getting this working on your website just give me a shout!
Cheers and have a great weekend – hope the sunshine sticks around!