December 9, 2016 1:20 pm
How well do you know the people online you are tracking? If your company is using third party data then the answer is not well enough — at least so... read more
July 29, 2016 10:56 am
UK research company Lumen has bad news for digital advertisers: only nine percent of digital ads get more than a second’s viewing; only four percent get more than two seconds.... read more
October 4, 2015 3:37 pm
Many online display advertisers were pretty unimpressed when it was revealed last year that up to 56% of display advertisements being charged for on a CPM basis by Google are... read more
March 11, 2010 12:08 pm
In New Zealand online advertising has been eating traditional advertising's lunch. And based on what's happening in more developed markets, it will soon be eating traditional advertising's breakfast and dinner too! This year US online advertising spend is set to overtake all print and DM combined.
February 22, 2010 12:21 pm
Total NZ online spend for 2009 grew 10.06% over 2008. Search drove this with year on year growth of 31.64% in 2009. This represents 37% of all interactive spend in 2009, up from 31% in 2008.