October 3, 2008 8:39 am
This week’s search engine and web marketing news, including the upcoming live YouTube debate for NZ's General election, some more on Google's plans to dominate, well everything, my attempt to explain quality score, and finally Microsoft admits that it is now David to Google's Goliath!
July 30, 2008 9:00 am
What's Best - SEO or Paid Search? In the second part of this article we look at the pros & cons of search engine optimisation compared to paid search, plus look at the benefits of using both together.
July 29, 2008 8:39 am
What's Best - SEO or Paid Search? This is a very common question we get to hear from marketers and is a subject I spoke on recently when the New Zealand Marketing Association ran one of their bi-monthly 'Brainy Breakfast' seminars.
July 3, 2008 6:30 am
Well, it sure is better than our old site, but yes, it's not quite perfect. And, in fact what site is ever perfect at launch. We work with clients both big and small during their web development process; with designers such as Simon at FrontEnd Design who designed this site, and developers such as Gen-I, TouchPoint and countless others, but the fact remains the same that it is not until after the site goes live that the real work starts. It is at this point when the real usability studies come into play, bringing the theory of conversion optimisation into reality and it is not until the site is live that you find out whether or not anyone actually can find, let alone reads your blog! You also truly find out why you invested money in SEO experts and Analytics experts.