Display Advertising
Combining display advertising with search engine marketing is proven to create up to a 22% increase in conversions.
Because of this fact display advertising is not going to disappear… and in some markets the use of banners, skyscrapers & embedded rich media ( including video) is in fact growing.
Display advertising offers brands the opportunity to be creative in attracting users to their website. Together, campaign reach and sophisticated targeting, make banner advertising a strong traffic driver as well as a vehicle to conversion.
In today’s climate it is essential that brands create synergies with other online channels, and bridge the gap with their offline media.
SureFire, keenly aware that banner distribution is potentially enormous, employs a combination of approaches to ensure not only pinpoint campaign relevancy, but also maximum efficiency of media spend, using demographic and geo-targeting tools.
And you still get a choice of pricing models to best fit campaign objectives, whether this is standard CPM buys for volume, or performance driven models to meet specific CPA targets. Either way, we approach it from a KPI perspective all the way.
Each campaign is developed on a case by case basis, and we remain consultative and transparent throughout the entire journey of the campaign, giving you daily reports if that’s what you need!!
- Research
Vertical, demographic & geographical contemplation
Strategic Planning
Identifying best distribution & creative formats - Proposal & Media Plan
Transparency on costs & deliverables - Report & Measure
Regular performance reviews - Optimise
Analyse, retarget & re-launch
As combining display advertising with search based activity is proven to create up to a 22% increase in conversions where possible we will research cross channel influences in order to identify, and fully exploit the display channels that are initiating paths to purchase.
We predominantly use the Google network to deploy display advertising campaigns. Depending on the campaign objectives we will use one or more of Google’s products. Site placement advertising allows us to pick specific demographically chosen website to place advertising on. These adverts can be image banners, flash banners, text ads, video ads or Google gadget adverts. We can also extend a campaign to target website that accept adsense advertisements. Google automatically determines the subject of pages and displays relevant ads based on the advertisers’ keyword lists.
Google Gadget Advert
In association with Brave New World and the University of Auckland we developed the first Google Gadget Ad in New Zealand:
New Opportunities
As the web evolves so does the advertising opportunities. At the moment search and traditional banner advertising is still king, but there are pretenders to the crown in the name of social advertising, led in the most part by Facebook and Bebo, but also by social bookmarking sites such as Digg and StumbleUpon. We will work with you firstly to ascertain if social media advertising is right for your brand, and if necessary work with your advertising agency to develop the message. We will then develop a social media strategy, again focused on your KPIs and business objectives. Once again, social media advertising should really only be used as part of an integrated campaign.
