Google Analytics

Google Analytics is a sophisticated free web analytics tool that allows you to track the effectiveness of your website marketing activities and understand visitor behaviour. In the right hands, with the right person interpreting your data, it is an incredibly valuable tool. If not, well, what’s the point of a free tool that gives you more questions than answers?

If your site has been set up with Google Analytics, has it been set up correctly? And are you getting all the value you might from your analytics reports? If you can’t answer “yes” to both questions, we can help.

We offer various Google Analytics services to help you make the most of the valuable performance data it provides marketers. Whether you’re running a single website or a network of complex e-commerce sites, you

want to have confidence that your analytics data is accurate.

You’ll also want to go beyond the data to understand the implications for your marketing programs, your website and your business.

Our Google Analytics services include setup, customisation and data integration with other reporting platforms; implementation audits;

custom reporting, analysis and recommendations; and training.

Contact us today for assistance with Google Analytics.

Audit
Where there are evident issues with data reliability and tracking, we will conduct a detailed audit of your analytics setup and reporting.

And before commencing an SEO or PPC Advertising campaign, we’ll review your analytics to make sure that there are no
obvious issues and that campaign KPIs can be tracked and reported.

In both instances, we’ll highlight and prioritise any necessary fixes, together with any customisation opportunities that’ll help you and your team get more value from analytics reporting.

Setting KPIs
We can help you identify and set Key Performance Indicators.

KPIs need to be both measurable and actionable, and they need to be aligned with the goals important to your business.

Customisation
We can help if you need bespoke Google Analytics tracking and reporting.

We’ll meet with the different analytics users and discuss KPI and reporting requirements. Then we’ll setup and configure your account; generate, implement and test any custom code; and follow up with on-site training.

We’ll also help should you need to integrate Google Analytics data with other platforms.

Step 2:
Using
the Data

Once you’re accurately tracking and reporting website data, the real challenge can be in knowing what exactly you should be doing with it. What’s it telling you? And just what important changes should you be making to improve your results?

If you’re struggling to make sense of your analytics data, we’re here to help.

Analysis
To find the actionable insights in your analytics data, you can’t consider particular metrics in isolation. We’ll examine the relationships between data sets, helping you by focusing on the “why” in your data rather than the “what”.

Insights
We’ll help by revealing the patterns and trends in website visitor behaviour and activity, and their implications for your website, your marketing campaigns and your business.

Our findings will be presented in such a way that they can be easily communicated to others in your business.

Actions
Any time spent in analysing your analytics data is wasted if you don’t act on the findings. We’ll highlight the essential actions to take in addressing the challenges and opportunities for your business.

And, with your help, we’ll also determine whose doing what and when, to ensure important tasks get done.

If your in-house marketing team is to be truly effective, they shouldn’t be reliant on your ad agency and other partners to know how well their digital campaigns are going.

We can provide you with one-to-one or small group sessions, held on-site or at our offices. These workshop-style courses are tailored to your company’s needs and use your data.

Training is provided by a Google Analytics Individual Qualification (IQ) certified trainer and includes setup of custom dashboards and reports.

Requirements
It’s true that you don’t always know what you don’t know. But after talking to your analytics users to establish their familiarity with analytics and confirm their reporting needs, we’ll know what training is needed.

We’ll provide you with an agenda for your custom training session, together with timing and pricing.

Course Materials
We’ll provide a step-by-step instruction guide designed to guide your team in gathering the data they need. The guide includes details on

setting up filters, custom segments, dashboards and automated reports.

Review
If you want to make the most of the training we provide, it’s a good idea to consider a follow-up session to ensure your employees are getting the most from their training.

We’ll address any questions or problems users have encountered when putting what they’ve learnt into practice, and provide any help they might need in making productive use of Google Analytics.

logos of Surefire clients
© 2017 Copyright SureFire Search Marketing Limited.
Phone 0800 080 278
PO Box 128-660, Remuera,
Auckland 1050, New Zealand.
Google Certified Partner
clock image