• Search Engine Optimisation
  • Pay Per Click
  • Website Analytics
  • Social Media Optimisation
  • Conversion Optimisation
  • Display Advertising

    • Google AnalyticsGoogle Analytics

    Google Analytics is a sophisticated web analytics tool that allows you to track the effectiveness of your website marketing activities and understand visitor behaviour and engagement.

    SureFire recommends Google Analytics because, as well as being free, it has a user-friendly, intuitive interface without compromising on breadth and depth of information.

    funnel Website Analytics

    Google Analytics can also be linked to a Google AdWords to factor in cost and ROI information for a PPC campaign.

    The benefits to your organisation of implementing a web analytics system is understanding which marketing activities and content are working for you and which are not. This is powerful information when it comes to deciding how to allocate your marketing budget, and which areas can be optimised to improve performance.

    Website Analytics Services

    SureFire provides the following Google Analytics services:

    • Full implementation and configuration – account setup, goal identification, site audit, code generation, goal and filter setup, access management.
    • Troubleshooting and development of existing Google analytics setups – e.g., resolution of data issues, addition of goal/ecommerce tracking, etc
    • Consultancy/transition management for websites that are changing/upgrading
    • Training.
    • Actionable analytics – report interpretation and action recommendations.

    Google Analytics Overview

    Google Analytics reporting includes:

    • Visitor information – e.g., geographic location and browser capabilities.
    • Traffic sources – i.e., what media/search engines/sites are driving traffic to your site and what keywords are being used.
    • Content performance – How your content engages visitors and what actions they take on each page.
    • Goal achievement – Are visitors taking actions on your site that have value to your organisation, and what is the drop-out/progression rate at each stage leading up to those actions?
    • Ecommerce data – For ecommerce websites Google Analytics offers transaction information including product information and value.

    Google Analytics features include:

    • A user-friendly and intuitive interface.
    • Date range comparisons and trend visualisation.
    • Report scheduling and emailing capabilities.
    • Graphs and visual aids.
    • Cross-segmentation capabilities.