Google Analytics
Google Analytics is a sophisticated free web analytics tool that allows you to track the effectiveness of your website marketing activities and understand visitor behaviour.
If it’s in the right hands, with the right person interpreting your data, Analytics is an incredibly valuable tool. If not … well, what’s the point of a free tool that gives you more questions than answers?
With SureFire’s help, you’ll learn (among other things) who’s visiting your site, from where, using what keywords, for how long and what they did once they arrived. If you don’t have Analytics already, we’ll get it set up for you. If you do, we’ll ensure it’s properly implemented on your site (current estimates show implementation errors in around 50% of websites using Google Analytics).
We can also link your Google Analytics account into a PPC campaign if you choose, giving you further insights into how successfully your online advertising is performing.
Plus, SureFire can assist you with implementing conversion tracking on your site, meaning that Analytics will record when sales are made or other predefined customer goals are completed. You’ll access valuable information regarding what percentage of your customers go through with a sale.
From there, we can help you compile a list of actionable insights to help you reach your online goals – whether they include getting more traffic, increasing your brand presence, getting more signups to a database, or making more sales.
The information you’ll have access to with Google Analytics implementation includes:
- Visitor information – e.g. geographic location and demographics.
- Traffic sources – What media/search engines/sites are driving visitors to your site and, more importantly, which sources are delivering visitors that convert into sales. With this invaluable information you’ll know which channels to focus your precious advertising budget on.
- Content performance – How your content engages visitors and what actions they take on each page.
- Goal achievement – Are visitors taking actions on your site that have value to your organisation, and what is the drop-out/progression rate at each stage leading up to those actions?
- Ecommerce data – For ecommerce websites Google Analytics offers transaction information including product information and value.
With the insights you’ll gain, SureFire can then help you to:
- Decide what actions you want your visitors to take on your site, set up goals and funnels to see how good your website is at achieving those goals, and identify where improvements could be made.
- Learn how marketing activities are contributing to your goals by “tagging” URLs on your marketing activities and linking your AdWords and Analytics accounts.
- Implement ecommerce tracking so that you understand how much revenue is being generated by your marketing activities and learn what the ROI is.
- Understand how your visitors are interacting with content like search tools, videos, forms and internal banners by setting up site search or implementing event tracking.
- Set up custom reports and dashboards so that the information being generated by Google Analytics is relevant to you.
With Analytics, you can find out everything you’ve always wondered about who your customers are and the actions they perform on your website. And with our help, you can then get those customers performing the actions you want.
