Other Services

Social Media Optimisation

Despite repeatedly being dismissed as a ‘fad’, social networking looks like it’s here to stay. Sites such as Facebook and Twitter are an integral part of Internet culture, and an invaluable tool in the marketing mix of many successful organisations.

SureFire offer the creation and management of a complete social media strategic plan. Firstly, we’ll work with you to ascertain if social media advertising is a good fit for your brand, and join forces with your advertising agency if necessary to develop the right message. We will then piece together a social media strategy focused on your KPIs and business objectives.

From blogs to YouTube to Facebook to Twitter to the next yet-to-evolve form social media will take, we’ll ensure that your brand messages are clearly and creatively communicated to your target audience.

Conversion/Landing Page Optimisation

Your marketing activities will help drive visitors to your website, but how efficient is your website at turning visitors into customers?

Getting traffic to a website is essential, but it’s only half the job. The other half is how many conversions you’re getting.
Conversions are simply any defined actions you want visitors to take. These will vary by website, and can range from file downloads, contact form submissions, mailing list registrations, and (of course) online sales.

As website marketing specialists, SureFire understand which website elements have the biggest impact on visitor behaviour. We use Google Optimizer to test different combinations of content, design and pages to get hard evidence of what works to increase  conversions and what doesn’t.

The benefits of website optimization include increased website conversion rates, decreased visitor bounce rates, increased time spent on your site, increased visitor satisfaction, and the elimination of guesswork from your site design.
Our conversion optimisation services also include advice on how to change poorly-performing content and design to increase conversions (and ultimately revenue). We want you to get to the solution fast.

Web Copywriting

Anyone can write, right? So why should you pay a professional to do it for you?

Aside from the time and hassle required, writing for the web isn’t the same as writing for an ad or a brochure. People read differently on the web compared to how they read magazines or newspapers (think three-second attention spans). And more importantly, you’re not just writing for people on the web, you’re writing for search engines.

In order to be ranked highly by search engines, among other things a web page’s copy should contain a given number of keywords and phrases in particular places. The word count needs to be a certain length before search engines can ‘understand’ what the page is about.  And after all this, the page still needs to be compelling to the people reading it!

If your site needs additional copy as part of your SEO recommendations, SureFire will craft it for you following thorough research of your business.  We also write articles for link building, press releases, blog posts and more. If it’s got words and it’s going on the web, we can write it.

Mobile Advertising

These days, most people carry the Internet with them everywhere they go, in their pockets or their handbags.

Even those who aren’t cashed-up or fashionable enough to sport an iPhone or Android cellphone are likely to at least have a garden-variety WAP capable phone they can access the web with. This represents a huge market for advertisers to reach their customers anytime, anywhere (a volume of searchers, in fact, set to overtake those using computers to browse online).

SureFire can help you capture this opportunity with mobile advertising. We’ll get you set up with Google to display ads on web-capable mobile phones. These can be standard text ads, static image ads, or animated ads – whatever will work best for your brand.

We’ll recommend ad types and targeting, and provide you with a complete strategy and ongoing monitoring of your mobile advertising campaigns just as we do for standard pay-per-click ads.

Local Search

With Google Places, you can get your business appearing at the top of Google when a local customer searches your keywords.

Here’s how it works: say somebody performs a search for ‘Dunedin rental cars’ on Google. As soon as they hit ‘Enter’, a large map appears at the top of the screen, with map markers showing all the rental car firms in Dunedin. Using the map, the searcher can then pinpoint the most convenient business for them, and access an address and phone number.

For a one-off fee, SureFire can, quite literally, put your business on the map.

We’ll help you with your Google Places account setup, verification and optimisation. In addition to making your contact information available we can add photos, reviews, a description of your business, a list of opening hours and more.

We can even help you post real-time updates to your Google Places listing, such as weekly specials and coupons.