Pay Per Click Advertising
Pay-Per-Click search engine advertising (PPC) is a performance-based advertising medium used to direct traffic to websites.
With PPC, when customers enter a relevant search term in a search engine like Google, your ad will appear alongside the search listings. You’ll only pay when your ad is clicked, and you control how much you’re willing to pay based on your maximum cost-per-click bid. In New Zealand, Google AdWords is the most popular PPC provider, and the one SureFire works with most extensively (the others being Yahoo Search Marketing and Microsoft AdCenter).
It might cost next to nothing to set up a PPC campaign, but if you’ve ever tried it yourself you’ll know just how much time, dedication and patience is required trying to learn from scratch what works.
Fortunately, we already know what does and doesn’t produce results. SureFire’s experience in crafting specialised PPC campaigns spans ten years – almost as long as PPC advertising has been around. We’ll make sure your ads are targeted, affordable and accountable. We do everything through from providing the most relevant keywords and ad copy through to daily monitoring of campaigns. You’ll see exactly what your return on advertising spend is, and build up your brand presence on leading search engines.
Our Google Adwords certified team will research and provide the most strategic bids for you, and supply advanced reporting. We don’t just give results but also analysis, trends and recommendations to maximize your ROI on every click.
SureFire’s PPC advertising setup process consists of:
- Campaign budgeting, looking at past traffic and sales trends.
- Daily monitoring of ad spend.
- Keyword research and ongoing optimisation of keywords.
- Ad copywriting and click-through-rate (CTR) optimisation.
- Landing page design and optimisation.
- Determining the most beneficial bid management strategies to provide the best return on ad spend.
- Tracking and analysis of campaign performance
- Reporting with a focus on interpretive analysis, centred around pre-defined goals.
We’ll take care of the details and leave you free to concentrate on what you do best – running your business.
