Pay Per Click Advertising (PPC)
“Search is closing in on email as the primary daily online activity”
“62% of searchers click on a link within the first page of results”
SureFire specializes in running pay per click (PPC) advertising campaigns for medium and large organizations and has specific expertise in running campaigns for e-commerce and other transactional websites. These campaigns can last from a couple of weeks to a whole year.
The key to running a successful PPC search marketing campaign is to fully understand the campaign objectives; sales, leads, brand awareness or simply traffic. Once we have audited the site for conversion optimization and have identified the campaign objectives we will put forward a suggested paid search campaign strategy to optimize budget.
In most circumstances Google Adwords will be the backbone of the PPC campaign and will provide the most relevant traffic. If traffic and awareness are a KPI then we will look at site placement advertising using either banners, video ads or Google Gadget Ads.
Other options include advertising on Yahoo Search Engine Result Pages (SERPs) and also FaceBook, StumbleUpon and other social media websites.
Successful pay per click advertising campaigns offer amazing returns and brand-building opportunities, but every campaign needs careful management. You need to pay close attention to your changing markets. It all takes time. Bid wars get very heated and it pays to keep advert copy constantly adjusting.
Do you want to risk overpayment or loss of listings? Do you have time to handle thousands of keywords across multiple search providers?
And, it’s not just when you’re too busy to manage your own campaigns that professional PPC management really begins to pay off.
SureFire’s paid search advertising management service ensures that your PPC campaigns are targeted, affordable, and accountable. The best thing about paid search marketing is you can see exactly what your return on advertising spend is, as well as building brand presence on leading search engines. We make sure your bids are strategic and the return is monitored on a 24/7 basis.
Our clients are ensured hands-on campaign management and our advanced reporting ensures we don’t just give you results but also analysis, trends and constant recommendations to maximize your ROI on every click. We pay close attention to the details, freeing you to run your business.
OUR APPROACH:
- Campaign budgeting
- Keyword research
- Ad copywriting and CTR optimisation
- Landing page design and optimisation
- Bid management strategy
- Tracking and analysis of campaign performance
- Reporting with a focus on interpretive analysis
