Search Engine Optimisation (SEO)

Positioning Your Website for Maximum Search Engine Visibility

Fact: Millions of potential customers turn to search engines every day to make buying decisions. Can you afford not to be found by them?

So what exactly is Search Engine Optimisation or SEO?

In short, SEO is about making your website more attractive to the search engines so your rankings improve for keywords and phrases relevant to your business. This will result in more customers find your website and ultimately buy your products or services.

How are websites optimised for the search engines?

In practice SEO involves reviewing your web presence to identify reasons why your site is not currently ranking well and making changes to improve its rankings in the natural or organic search results.

Why do Search Engines Matter?

Half the world’s population now has access to the web and nearly 90% of them find websites through search engines. They are the preferred method of navigating the Web and there are 100’s of millions of searches performed every day. Search Engines deliver qualified prospects who are actively seeking your products or services!

Sites with limited search engine visibility that do not rank for core search keywords or phrases within the first 3 search engine results pages are essentially invisible to potential customers. Through improving your natural or organic search rankings (search engine visibility) you generate more visitors to your site, and attract the kind of visitors who convert into paying customers. High rankings are simply a means to achieving the end goal of driving to your website increased targeted traffic that ‘converts’. Commercial success of a website depends on this.

Our SEO approach:

The approach SureFire takes is from a marketing perspective, rather than just the technical implementation of search engine optimisation techniques. We consult with your business to understand your target audience and broader marketing objectives.

The Analysis Phase consists of:

• Scoping – Consultation to understand your target audience and broader marketing objectives
• Site Audit – Analysis of website of functional specification to identify potential search engine compatibility issues (Dynamic URLs, Navigation, Layout, Flash, Frames, Multiple domain names), current ranking and link popularity
• Keyword research – identification of appropriate keyword search phrases based on relevancy, popularity and competition that will generate targeted traffic to your web site.
• Competitor Analysis – benchmarking your current websites search engine presence against your main competitors websites.

The Pre-Launch Phase consists of:

• Technical fixes – assessing the search engine friendliness of the site structure and technical architecture including URL composition, domain names, page load times and site performance.
• On-page SEO – optimisation of the visible web page content including title tags, meta tags, headings and page copy.
• Analytics set up – generating and implementing appropriate analytics tracking code to assess website performance and conversion tracking.
• XML feeds – generation of an XML feed for a complete list of all URLs to be indexed

The Post-Launch Phase consists of:

• Directories – submitting your site to the most appropriate key search engines and directories including identification of the most appropriate categories and development of submission descriptions
• Online PR – promotion of your website through submission of press releases to selected online marketing channels
• Social media – raising your brand awareness and online presence using social bookmarking and social networking sites.
• Article syndication – distribution of topical articles to relevant online publications to attract new traffic and generate links.