Social Media Optimisation Services
So what is Social Media and how do I make it work for my organisation?
Social Media (or Social Networking) is a term used to describe the tools and platforms people use to publish, converse and share content online. The tools include social network sites e.g. MySpace or FaceBook, blogs e.g. Google blog, wikis e.g. Wikipedia, podcasts e.g. Competitor Radio, and sites to share photos e.g. Flickr, and bookmarks e.g. Digg.
Social media optimisation (SMO) refers to generating publicity through social media, online communities and community-focused websites. Methods of SMO include adding RSS feeds, adding a “Digg This” button, blogging and incorporating third party community functionalities like photo slides and galleries or YouTube videos.
What do SureFire offer?
SureFire offer the creation and management of a complete Social Media Strategic Plan. From blogs to Facebook to Digg and everything in-between, we ensure that your brand messages are clearly, accurately and creatively communicated to their target audience in a timely manner.
Benefits of Social Media Optimisation
Benefits you can expect to see from an SMO campaign include:
- Increased website visitor rates
- Increased brand awareness
- Increased links to your website
- Improved website search engine rankings
- Affordable way to allow customers to interact with your brand through multimedia tools (e.g. video and games)
The Internet has become more social, interactive, and contrary to popular belief, Social Media is not just a term du jour. It has become an integral part of Internet Culture and if your organisation has a presence on the Internet, it should be an integral part of your marketing mix too.
