End of The Road

In March 2024 SureFire stopped providing client services when the business partners behind it (Mark Sceats & Jeremy Templer) decided it was time to retire from client work and focus on other business interests.

Plus the important things in life, like travel, skiing, fishing etc.

In the 22 years the business operated we became recognised as one of New Zealand’s leading search marketing agencies & managed search marketing campaigns for a wide range of clients, including some of the biggest campaigns in New Zealand.

A huge thanks to the fantastic staff and many clients we've had the pleasure of working with over the years. We wish you all the best for the future.

Delivering online customers to New Zealand businesses, since 2002

SEO | PPC | Content Marketing | Analytics

For Results That Make A Difference

Angerie Van Wyk


In the almost three years that I used SureFire, they increased our revenue every single month. SureFire is the best agency I have ever worked with, and certainly the best in Auckland. I recommend SureFire to anyone.

Angerie van Wyk  //  Marketing Manager, Auckland Airport


When looking for a digital agency partner there are many choices in the search space but Surefire has maintained an edge in the market. Their ability to look at an organisation's sales objectives and proactively put forward recommendations is second to none. I would have no hesitation in recommending them as a search agency to help maximise your online ROI.

Damien Smyth  //  Marketing Manager - Blue Wing Honda

You don’t want to trust your website and your company’s reputation to just any company that says they do search marketing. But picking between one company and the next can be difficult.

Our clients tell us there are a lot of reasons they prefer to work with us.

Here are some of our favourites...

  • We’re Specialists
    Other agencies offer more services; those they’re good at, and those they aren’t. We choose to specialise in search marketing (search optimisation, and paid search ads), and content marketing (promoting your blog and social posts to get you more website visitors).
  • The Company We Keep
    We’ve worked with some of New Zealand’s biggest brands: names like Heinz Watties, TVNZ, ANZ National Bank, Trade Me, Tourism Holdings Ltd, Navman Wireless, Warehouse Stationery and The University of Auckland.
  • We’ve Done the Hard Yards
    We’re one of only a handful of companies in New Zealand that have been providing SEO since 2002, and the only one to win a New Zealand Marketing Association award for Search Engine Marketing.
  • Bespoke and Flexible
    Some search marketing firms offer a cookie-cutter list of services depending on your budget. That’s not our style – we’ll work with you to create a bespoke solution that matches your business needs and objectives.
  • Your Success is Our Success 
    Our focus is in understanding your business and making sure our efforts produce more customers, not just visitors. Our primary goal is to make sure you see worthwhile improvements in the KPIs important to the growth and sustainability of your business.

Sample Clients

We help companies and organisations compete online in New Zealand and globally. We are privileged to have partnered with some of this country’s most prominent brands.

Sample clients


If we sound like the sort of partner you’d like driving your search marketing results let’s talk.