Delivering online customers to New Zealand businesses, since 2002

SEO | PPC | Content Marketing | Analytics

For results that make a difference


The best agency I have ever worked with

In the almost three years that I used SureFire, they increased our revenue every single month. SureFire is the best agency I have ever worked with, and certainly the best in Auckland. I recommend SureFire to anyone.

Angerie van Wyk - Marketing Manager, Auckland Airport

Second to none

When looking for a digital agency partner there are many choices in the search space but Surefire has maintained an edge in the market. Their ability to look at an organisation's sales objectives and proactively put forward recommendations is second to none. I would have no hesitation in recommending them as a search agency to help maximise your online ROI.

Damien Smyth - Marketing Manager - Honda Motorcycles, Blue Wing Honda

Really happy with the results

We turned to SureFire because we needed to be confident in the SEO advice we were getting. Working with SureFire was a very positive experience, and we were really happy with the results.

Abel Butler - Director, Ecommerce & Strategy, HealthPost

Our sales leads increased

SureFire applied a wide breadth of experience and knowledge to our campaigns, and our sales leads increased measurably. I would recommend SureFire to other businesses. They’re a responsive, proactive team who move with the times.

Hashila Gordon - Senior Marketing Specialist Navman Wireless

Very impressed

We’ve been very impressed with the SEO campaign SureFire devised and executed for us. The TVNZ website has experienced significant increases in traffic since the re-launch. A key element of this growth has been driven by organic search traffic.

Tom Cotter - General Manager Content and Delivery, TVNZ

A great result

SureFire took on a potentially difficult project with Warehouse Stationery's Google Analytics and managed to deliver a great result, at all times delivering high levels of professionalism and expertise.

Peter Barnett - Business Market Manager, Warehouse Stationery

Our SEM is in good hands

Engaging SureFire to look after our search marketing was an easy decision and it’s proven to be the right one. As well as delivering great results they keep us up to date on industry trends and best practice. It's given me time to focus on other projects and marketing activities while knowing that our SEM is in good hands.

Chris Liew - Online Marketing Manager. Unitec

Performance improved dramatically

With the switch to SureFire Freeview’s campaign performance improved dramatically. Proactive ongoing campaign optimisation by SureFire meant that Freeview website visitor numbers grew substantially but the cost per visitor dropped significantly - even with SureFire's campaign management fee included.

Sam Irvine - Managing Director, Freeview TV

You get what you pay for

Within our first month working together our results were staggering. For the first time, we had a partner that gave a damn about achieving results we required and not just an invoice. We now have a first-class partner that has delivered us savings through both acquisition and CPC campaigns. You get what you pay for.

Daniel Painter - Managing Director, Navigate Travel

​You don’t want to trust your website and your company’s reputation to just any company that says they do search marketing. But picking between one company and the next can be difficult.

Our clients tell us there are a lot of reasons they prefer to work with us.

Here are some of our favourites...

  • We’re Specialists
    Other agencies offer more services; those they’re good at, and those they aren’t. We choose to specialise in search marketing (search optimisation, and paid search ads), and content marketing (promoting your blog and social posts to get you more website visitors).
  • The Company We Keep
    We’ve worked with some of New Zealand’s biggest brands: names like Heinz Watties, TVNZ, ANZ National Bank, Trade Me, Tourism Holdings Ltd, Navman Wireless, Warehouse Stationery and The University of Auckland.
  • We’ve Done the Hard Yards
    We’re one of only a handful of companies in New Zealand that have been providing SEO since 2002, and the only one to win a New Zealand Marketing Association award for Search Engine Marketing.
  • Bespoke and Flexible
    Some search marketing firms offer a cookie-cutter list of services depending on your budget. That’s not our style – we’ll work with you to create a bespoke solution that matches your business needs and objectives.
  • Your Business is Our Business
    Our focus is in understanding your business and making sure our efforts produce more customers, not just visitors. Our primary goal is to make sure you see worthwhile improvements in the KPIs important to the growth and sustainability of your business.

Sample Clients

We help companies and organisations compete online in New Zealand and globally. We are privileged to have partnered with some of this country’s most prominent brands.

Sample clients


If we sound like the sort of partner you’d like driving your search marketing results let’s talk.