All posts by SureFire

Google ads get more headlines, longer text

Good news if you’re running Google Ads campaigns: later this month, Google will allow expanded text ads to have three headlines (not just two). And you can add a second description to your ad copy. Plus

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Running Google Display ads on mobile? Now you can’t stop them showing in mobile apps

Starting next month, Google is removing the option to exclude mobile apps when running Google Display Network campaigns — unless advertisers opt to exclude all mobile devices.You heard me.While

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Are Kids Killing Your Display Campaigns?

That’s right — blame it on the kids. But Caleb Hutchings at WordStream may be onto something, particularly if you’re seeing a lot of non-converting in-app clicks in your Google Ads display campaign.

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OK, Google: What makes a website good?

Want to know what Google tells its reviewers to look for in deciding whether or not its algorithms are producing good search results? And what it tells reviewers to look for in deciding website quality

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Should You Worry About Your SEO and Google’s Mobile-First Index?

Well, yes, you should. Mike Murray’s guest post at Content Marketing Institute answers all your questions, politely and patiently. Frankly, we admire his restraint: we’ve been banging on about this

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Google Responsive Search ads are here

Want to spend less time creating and running ad campaigns, and more time enjoying the results? Google has you covered if you take at face value Thursday’s Google Marketing Live announcements.With responsive

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