All posts by SureFire

No Noise Friday – 2 May ’14

What is No Noise Friday? If your business has anything to do with the online world you know how much information is out there. It’s constantly changing and never ending.  Finding out what’s relevant

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Google Directory “Scam”

The Google-Directory fraud story broken by the Whale Oil blog and subsequently front page news on the NZ Herald is just another symptom of a massive growth industry where cowboys have been rife for the

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Why Use Web Analytics?

It used to be the case that websites did not contribute greatly to your business. It was just one of those things your Marketing manager said you needed because everyone else had one ajd it allowed customers

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