All posts by Jeremy Templer

Where are you? Google needs to know

The Associated Press has just revealed that Google services store your location data — even if you’ve paused “location history” on your iPhone or Android phone.  Google has responded by updating

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Google Analytics Data Retention — Change Settings or Lose Your Data

You’ve had an email from Google, and seen the alert when you log in to Google Analytics. But you’re not sure what to do.Tick, tock: You need to make your choice before Friday.Do nothing and you’ll

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Privacy Laws Get Tough: What NZ companies need to know

May 25. If the date doesn’t mean anything to you, it should. Next month, new EU privacy laws (known as GDPR, or General Data Protection Regulation), come into force. And, yes, many New Zealand companies

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Success metrics are important — but which ones?

Brands and their agencies should agree on digital Key Performance Indicators (KPIs) in collaboration. That’s according to a survey earlier this month of senior brand marketing and agency professionals

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Raise your bids, please: Google revises AdWords algorithm

AdWords changes rolling out this month may mean advertisers pay higher Cost Per Click (CPC) prices for ads. Google is revising the threshold for its complicated ad ranking algorithm and what determines

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Google Customer Reviews: get feedback; earn ratings

Google has rebranded its Trusted Stores programme, replacing it with a new Customer Reviews programme. It’s a free service, with minimal setup, and is available for retailers in New Zealand. You know

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