SureFire Marketing

All posts by Jeremy Templer

Keep your distance

Love in the Time of Lockdown

(This is how we beat this thing)So it’s come to this: we’re in lockdown. You. Me. All of us — the whole country.But lockdown doesn’t mean paralysis. It means taking care of each other: Family.

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Setting the right budget for Google Ads

How much should you spend on Google Ads? If you’ve not run a Google Ads campaign before now, you probably have no idea how much to set aside, and what results to expect. Sure, there’s plenty of advice

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Where are you? Google needs to know

The Associated Press has just revealed that Google services store your location data — even if you’ve paused “location history” on your iPhone or Android phone.  Google has responded by updating

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Google Analytics Data Retention — Change Settings or Lose Your Data

You’ve had an email from Google, and seen the alert when you log in to Google Analytics. But you’re not sure what to do.Tick, tock: You need to make your choice before Friday.Do nothing and you’ll

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Privacy Laws Get Tough: What NZ companies need to know

May 25. If the date doesn’t mean anything to you, it should. Next month, new EU privacy laws (known as GDPR, or General Data Protection Regulation), come into force. And, yes, many New Zealand companies

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Success metrics are important — but which ones?

Brands and their agencies should agree on digital Key Performance Indicators (KPIs) in collaboration. That’s according to a survey earlier this month of senior brand marketing and agency professionals

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