All posts by Jeremy Templer
Raise your bids, please: Google revises AdWords algorithm
AdWords changes rolling out this month may mean advertisers pay higher Cost Per Click (CPC) prices for ads. Google is revising the threshold for its complicated ad ranking algorithm and what determines
ContinueGoogle Customer Reviews: get feedback; earn ratings
Google has rebranded its Trusted Stores programme, replacing it with a new Customer Reviews programme. It’s a free service, with minimal setup, and is available for retailers in New Zealand. You know
ContinueIf your ad gets the sale, does it matter where it’s shown?
It’s the online marketers’ dilemma. Your display ads are part of a remarketing or programmatic campaign. And they’re getting good results — meeting target KPIs, with online revenues that much higher
ContinueSimilar Audiences: Google extends Search Remarketing reach
Search remarketing can produce great results: after all, you’re targeting searchers who already know your website. That’s good, as far as it goes, but what if you want more of those searchers? What
ContinueBigger now than Paid Search ads: Google Shopping
Retailers are now spending more of their AdWords budget on Google Shopping campaigns than on paid search text ads. In 2016, 53% of ecommerce retailers’ AdWords budgets went to Shopping ads; 47% to text
ContinueAnalysing customer data — whose job is it, anyway?
What good is collecting customer data without analysis and, based on that analysis, action? None at all, not if you’re asking us. And yet nearly two-thirds (64%) of marketers say that while it’s their
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