All posts by Jeremy Templer

If your ad gets the sale, does it matter where it’s shown?

It’s the online marketers’ dilemma. Your display ads are part of a remarketing or programmatic campaign. And they’re getting good results — meeting target KPIs, with online revenues that much higher

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Similar Audiences: Google extends Search Remarketing reach

Search remarketing can produce great results: after all, you’re targeting searchers who already know your website. That’s good, as far as it goes, but what if you want more of those searchers? What

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Bigger now than Paid Search ads: Google Shopping

Retailers are now spending more of their AdWords budget on Google Shopping campaigns than on paid search text ads. In 2016, 53% of ecommerce retailers’ AdWords budgets went to Shopping ads; 47% to text

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Analysing customer data — whose job is it, anyway?

What good is collecting customer data without analysis and, based on that analysis, action? None at all, not if you’re asking us. And yet nearly two-thirds (64%) of marketers say that while it’s their

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Just push ‘Go’: Google intros “Smart” campaigns

Worried your job might someday be taken over by a robot? Some digital marketers might be, following Google’s launch of Smart display campaigns last week. In beta since December, Smart display campaigns

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When is a Conversion not a Conversion?

Yes, you’re right: there are several possible answers to this question. But the best response (and the one that we’re looking for) is a simple one. The answer? When it’s an Assisted Conversion. Exactly

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