All posts by Jeremy Templer

Careful what you like on Facebook

Next month Facebook will start targeting users with ads based on the “Like” and “Share” buttons they have clicked on publisher websites. First announced in June 2014, interest-based ads utilising


YouTube, Facebook open up ad viewability

Responding to advertiser demand, both YouTube and Facebook are introducing third party verification of ad viewability on their platforms. Facebook has announced a partnership with independent ad analytics


Now it’s War: Apple vs Google vs Facebook

  It’s an all-out war between Apple, Google and Facebook, with small website publishers the collateral damage. That’s how Nilay Patel, Editor-in-Chief for The Verge, sees ad blocking, referencing


Instagram opens to NZ advertisers

In good news for local brand marketers, Facebook-owned video sharing app Instagram has just opened its platform to advertisers in New Zealand. Until now, advertising has only been open to a select set


5% of YouTube videos = 95% of views

We’re all familiar with the Pareto Principle, also known as the 80-20 rule. It’s the notion that,in many instances, around 80 per cent of effects come from 20% of the causes. And we see the Pareto


NZ Brand War: Stuff vs NZ Herald

Give Stuff full marks for audacity. The Fairfax Media news site aggregates news stories from Wellington’s The Dominion Post, Christchurch’s The Press and regional papers such as the Nelson Mail, Taranaki

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