Google wasn’t the only search engine to rebrand last week. While Google announced a new parent company (Alphabet), FindTheBest became Graphiq, claiming the title of “the world’s deepest Knowledge
Will Facebook succeed in New Zealand where eBay and Gumtree have failed?
In a test we imagine will be closely watched by Trade Me, the social media site is trialling a new “Buy and Sell” feature with
As regular readers of this blog know, Google Shopping has no scheduled launch date here in New Zealand, despite reported demand.
Now, in a bid to substantiate the case for Google Shopping in this market,
Quality Score, Google’s estimate of ad and keyword merit, got an update last week — the first since July 2013.
While the changes won’t affect the ad auction, new keywords will now start with a default
We’re getting more advanced in measuring digital, but we’re less confident measuring digital return on investment (ROI) than we were two years ago. That’s the somewhat surprising finding to be found
Maybe you take a close interest in your website’s analytics. Or perhaps you just get reports on how your business is doing online – that information comes from your web analytics.
In either event,