All posts by Jeremy Templer

Just push ‘Go’: Google intros “Smart” campaigns

Worried your job might someday be taken over by a robot? Some digital marketers might be, following Google’s launch of Smart display campaigns last week. In beta since December, Smart display campaigns


When is a Conversion not a Conversion?

Yes, you’re right: there are several possible answers to this question. But the best response (and the one that we’re looking for) is a simple one. The answer? When it’s an Assisted Conversion. Exactly


LinkedIn makes it easier to get quality leads

LinkedIn has a smart solution for advertisers wanting high-quality leads from its network of over 500 million professionals. Four out of five people read LinkedIn advertisers’ paid Sponsored Content


Google Remarketing to follow users — everywhere

From May 15, Google Analytics remarketing lists will target users across devices. With this change, first announced in September 2016, Google starts using signed-in user data for retargeting, just as Facebook


Facebook Collection: Making the most of an unfair advantage

What do you do if your platform is used by roughly one in four people on this planet and reaches half the world’s smartphone users each day? If you’re Facebook, you release a new mobile-only ad format


Yes, it’s free: Newbie & Advanced Google Analytics training

Have you been putting off getting to know how to use Google Analytics? Here’s your chance to make good: Google has released two new online training courses. Led by engaging instructors Justin Cutroni

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