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All posts by Jeremy Templer

Global Paid Search Spend Up, as Cost Per Click prices fall

Despite lower Cost Per Click (CPC) prices, global paid search spend is up 13% on last year. The increase, according to a newly released infographic, is due to a rise in impressions (up 8%) and Clickthrough

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Lost track of your online purchases? Ask Google

We’ve grown used to asking Google all sorts of things, whenever we have a question. Answers to questions we wouldn’t ask a know-it-all friend (because we want to be sure we get the right answer). Stuff

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Brands prefer easy ways to boost site conversions

A/B testing, online surveys and copy optimisation are the most popular tactics for companies wishing to improve their online conversion rates. All are proving effective, and are easy to implement, with

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Google brings Campaign Forecasting to AdWords

Addressing what has long been an issue for planning-minded advertisers, Google now provides forecasting and trend data for existing AdWords campaigns and keywords. Advertisers can now see the impact on

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AdWords adds Click-to-Message extensions

Google has announced Click-to-Message ad extensions, letting mobile users text advertisers directly rather than phone or visit a site. As previously reported, the new extensions have been in beta testing

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What’s Google got against plumbers and locksmiths?

Google is cracking down on fraud, requiring some businesses undergo a more stringent verification process to set up or retain their Google My Business listing. In a beta test currently limited to San

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