SureFire Marketing

All posts by Jeremy Templer & Mark Sceats

The fight against ad-blocking heats up

We’ve previously discussed the rise of new technologies being used by web publishers and advertisers to fight the growing use of ad blockers. Ad blockers deprive publishers of ad revenue that funds the

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Google Releases Panda Update

Back in Feb 2011 Google rolled out the first of their so-called Panda updates.  This new algorithm filter was designed to improve the quality of Google’s search results by filtering out web pages that

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Google works with TAG to combat ad fraud

Google is working with industry body the Trustworthy Accountability Group (TAG) in a pilot programme to block illegitimate and robotic ad traffic originating from data centres. Google is providing TAG

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YouTube advertisers up 40% year-on-year

Over the past year the number of YouTube advertisers has increased by 40 percent, while top advertisers have increased their ad spend by 60 percent. That’s according to a new study which reviewed how

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The irony – Google hiring an SEO expert to help it rank better!

A job opening advertised last week by Google has generated a great deal of amusement, and not just amongst professional SEOs. Google is recruiting an SEO manager to boost its rankings in Google. Yes, really! A

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Google adds CPA and ROAS bidding tools to AdWords

Google has announced two new bidding tools for AdWords advertisers interested in automated Cost Per Acquisition (CPA) or Return on Ad Spend (ROAS) bidding. Target opt-in recommendations is intended, as

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