A year after first release, Google’s Brand Lift has been updated to give YouTube advertisers more data on the impact their ads have had on consumers. Brand Lift metrics have been expanded to
ContinueBack in April Google updated its algorithm to give mobile-friendly web sites preference in ranking for organic searches. This was given the melodramatic name “Mobilegeddon” due to the devastating impact
ContinueThink you don’t need to configure Universal Analytics to track across subdomains? Google’s documentation for Universal Analytics says you don’t. But, as Reaktor’s Simo Ahava writes, Google’s
ContinueGoogle has announced Google My Business user ratings are now eligible to be shown in AdWords’ Location Extensions. At this stage, however, ratings will only be shown on desktops and tablets. Ratings
ContinueA global review of mobile advertising, the Sizmek Mobile Index 2015, is raising eyebrows with claims that in Q1 2015 some 5.35 billion ad impressions were wasted. The reason? Advertisers have been slow
ContinueLast week an IT security company discovered what appears to be a new spin on an old blackhat SEO trick used by spammers to fool Google and Google’s users. The old variation of this technique involved
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