SureFire Marketing

All posts by Jeremy Templer & Mark Sceats

Remarketers rejoice! Google OKs RLSA for GA

Last week Google Analytics-based RLSA quietly slipped out of beta, and we’ve already set it up in some client’s AdWords accounts. RLSA (Remarketing Lists for Search Advertisers) is Google’s long-winded

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Don’t take action & this could knock your website offline overnight

Back in 2010 Google announced that website speed was one of the 200 or so key factors it uses to rank pages in search results. And apart from search engine rankings, another compelling reason to maximise

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Google advocating AdWords advertising ahead of SEO

Here’s an interesting ad from Google we spotted this week which advocates website owners start with PPC advertising on Google before they try SEO. It’s not surprising that Google has this view, given

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Google says Panda 4.2 update coming this month

It’s been over eight months since Google’s last Panda update, but news out of SMX Advanced (held in Seattle last week) is that the next one will be in 2–4 weeks. Panda is designed to detect low-quality

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Google: Inactive Local Business Listings will need re-verification

In a warning to Google My Business users, Google has said businesses that haven’t logged in to their account for some time may have to repeat the verification process for their listings. The announcement

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Why Google depends on Apple

We all know that Apple and Samsung are rivals engaged in a bitter battle to win the war for smartphone supremacy. Less people are aware of the irony that, despite being competitors, Apple is one of Samsung’s

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