Search Marketing Blog

The latest news about web marketing, SEO, PPC Advertising & Web Analytics. But only the stuff that matters from a New Zealand perspective.

Click on any of the links below for a brief summary and commentary. Depending on your situation, some of these could make a difference to your business.

Best ROI? It’s Google first, Facebook second
The results are in from a recent survey of senior ad buyers in the US. Are we surprised? Not really.[...]
Even more changes to Google Search Console
The new Search Console has only been out for a month, but Google says that more changes are on the[...]
New Beginnings in 2018
Heading into the break I would like to announce that I will be stepping down as Managing Partner of SureFire[...]
The Ultimate Job? Google NZ is looking for a Country Manager
With just seven more sleeps until Santa arrives this is the last edition of First Thing Monday for 2017. We'll[...]
New-look Google dials up Search Relevance
New-look Google dials up Search Relevance One year shy of turning 20, Google has tarted up its search result pages[...]
What they said about Amazon in 1999
What they said about Amazon in 1999 With Amazon opening in Australia and lots of debate about the detrimental impact[...]
Does strong Search performance correlate to Retail Success?
Does strong Search performance correlate to Retail Success? The answer’s “Yes” according to a new report compiled by social intelligence[...]
Use AdWords to reach Customers with Intent
  Now use AdWords to reach Customers with Intent The Google Display Network got another audience type this week: custom[...]
The Ethical Digital Marketing Community
Join The Ethical Digital Marketing Community SureFire Managing Partner Glenn Marvin has been integral in setting up the Ethical Digital[...]
Measuring mobile site speed using Google Lighthouse
There’s always plenty happening in the fast-moving world of online search and advertising. Here’s a summary of key things that[...]
AdWords Gets a New Competitor
Looking for potential new customers who are unfamiliar with your brand? For some advertisers, Pinterest will be just the right[...]
So you want to be a YouTube video star
There’s always plenty happening in the fast-moving world of online search and advertising. Here’s a summary of key things that[...]
Content tips from Google’s own style guides
There’s always plenty happening in the fast-moving world of online search and advertising. Here’s a summary of key things that[...]
AdWords Advertisers See Red
Wondering why your AdWords spend is running high these past few days? Google has just decided it can spend up[...]
Hasta La Vista Bing!
There’s always plenty happening in the fast-moving world of online search and advertising. Here’s a summary of key things that[...]
Who’s accessing your Google Analytics data?
There’s always plenty happening in the fast-moving world of online search and advertising. Here’s a summary of key things that[...]
Advertisers slam Apple over new tracking restrictions
Is Apple about to break the Internet? According to advertisers, the answer’s yes (and we’d like you to keep it[...]