Search Marketing Blog

The latest news about web marketing, SEO, PPC Advertising & Web Analytics. But only the stuff that matters from a New Zealand perspective.

Click on any of the links below for a brief summary and commentary. Depending on your situation, some of these could make a difference to your business.

No More First Thing Monday
We have discontinued our weekly news updates. Meantime, if you need to keep yourself up-to-date, you can turn to a[...]
Google Ads introduces ‘ad strength’ indicator & reporting for responsive search ads
Google has pushed advertisers to have at least three ads per ad group for more than a year now, and[...]
How Google’s automated ads perform
In a word (or three): not so good. Thanks to Brad Geddes at AdAnalysis, both for being brave enough to[...]
Google ads get more headlines, longer text
Good news if you’re running Google Ads campaigns: later this month, Google will allow expanded text ads to have three[...]
Where are you? Google needs to know
The Associated Press has just revealed that Google services store your location data — even if you’ve paused “location history”[...]
Running Google Display ads on mobile? Now you can’t stop them showing in mobile apps
Starting next month, Google is removing the option to exclude mobile apps when running Google Display Network campaigns — unless advertisers[...]
Are Kids Killing Your Display Campaigns?
That’s right — blame it on the kids. But Caleb Hutchings at WordStream may be onto something, particularly if you’re[...]
Google’s Major Update & What To Do
Google has rolled out a major algorithmic update which means there are winners and losers. Here's what to do if[...]
OK, Google: What makes a website good?
Want to know what Google tells its reviewers to look for in deciding whether or not its algorithms are producing[...]
Should You Worry About Your SEO and Google’s Mobile-First Index?
Well, yes, you should. Mike Murray’s guest post at Content Marketing Institute answers all your questions, politely and patiently. Frankly,[...]
Google Responsive Search ads are here
Want to spend less time creating and running ad campaigns, and more time enjoying the results? Google has you covered[...]
Google rolling out mobile Speed Update
Google has used page speed as a ranking factor for desktop websites for some time. And now it’s about to[...]
Think You Can Trust Facebook? Check Out These Spying Techniques It’s Already Patenting
This analysis by the New York Times of seven 'creepy' patents lodged by Facebook may disturb you. These patents include[...]
3 Sure Ways to Lose Digital Shoppers
Show them “too many” ads.Don’t save their information — make them re-enter it.Complicate the purchase process — and double-down on[...]
Google’s ongoing fight against spam
Last week Google revealed they sent out 6 million manual action messages to websites caught trying to manipulate search ranking[...]
What do the latest trends in video mean for marketers?
What does Meeker’s report have to say about the state of online video in 2018, and what new opportunities does[...]
Browsing in incognito mode isn’t nearly as private as you think
An unpleasant reality is that porn-related queries are some of the top searches done on Google. Therefore, this recent story[...]
Google Chrome dropping green ‘Secure’ lock on HTTPS sites
Google's push for websites to become secure is clearly working & HTTPS secure websites have become the new norm. Today[...]