Search Marketing Blog

The latest news about web marketing, SEO, PPC Advertising & Web Analytics. But only the stuff that matters from a New Zealand perspective.

Click on any of the links below for a brief summary and commentary. Depending on your situation, some of these could make a difference to your business.

Facebook ad feature claims to predict user’s future behaviour
As if Facebook wasn't in enough hot water already... The Guardian reports that Facebook is being criticised for hiding an[...]
Have we reached peak advertising?
Maybe so. A US survey reports that over 70% of consumers think ads have become more intrusive and prevalent than[...]
Privacy Laws Get Tough: What NZ companies need to know
May 25. If the date doesn’t mean anything to you, it should. Next month, new EU privacy laws (known as[...]
Facebook Is Making It Easier To Split Test Ads
Waze, the free real-time traffic navigation app from Google is introducing “Waze Local” map-based advertising. This is aimed primarily, (though[...]
Search Overtakes Social Media as Top Source of Traffic
Shareaholic is a US-based 'content amplification service' used by many websites to promote their content across social media platforms.Shareholic analysed[...]
New advertising option for local businesses
Waze, the free real-time traffic navigation app from Google is introducing “Waze Local” map-based advertising. This is aimed primarily, (though[...]
Shopping Actions: Google intros Cost Per Sale Shopping
Google has launched Shopping Actions, displaying product results from major US catalogue retailers on Google Search, the Google Express shopping[...]
Google fights back against Amazon
No, Google's biggest competitor is not Bing.Nor Facebook. By Google's own admission, it's Amazon. And the competition between the two has[...]
Target YouTubers based on their Google searches
Direct Response Nirvana: Target YouTubers based on their Google searchesGoogle’s calling them “Custom Intent Audiences”: YouTube audiences that marketers can[...]
Why keyword search volume estimates can’t be trusted
It’s an SEO conundrum: Why is it you’re not getting the volume of website visitors you thought you would? Especially[...]
Want better Customer Reviews?
Speak up! You’ll get better customer reviews if you reply to them. That’s the conclusion of an exhaustive study of[...]
Google to pay more tax on NZ advertising revenues
NZ Government moves to crack down on tax avoidance by multinational firms are bearing fruit. Google and Facebook, which generate[...]
Google announces AMP for Email
Google has announced AMP for Email - delivering Accelerated Mobile Pages experiences to your inbox.The new spec is available through[...]
Best ROI? It’s Google first, Facebook second
The results are in from a recent survey of senior ad buyers in the US. Are we surprised? Not really.[...]
Even more changes to Google Search Console
The new Search Console has only been out for a month, but Google says that more changes are on the[...]
New Beginnings in 2018
Heading into the break I would like to announce that I will be stepping down as Managing Partner of SureFire[...]
The Ultimate Job? Google NZ is looking for a Country Manager
With just seven more sleeps until Santa arrives this is the last edition of First Thing Monday for 2017. We'll[...]