Search Marketing Blog

The latest news about web marketing, SEO, PPC Advertising & Web Analytics. But only the stuff that matters from a New Zealand perspective.

Click on any of the links below for a brief summary and commentary. Depending on your situation, some of these could make a difference to your business.

Who’s Got Your 56 cents? – First Thing Monday – Nov 20 2017

November 20, 2017 by

In a slow news week, Google slipped a trio of AdWords changes our way, including one we’ve been expecting since March: Please welcome promotion extensions to the ad extension family…. read more

First Thing Monday – Nov 13 2017

November 13, 2017 by

Join The Ethical Digital Marketing Community & Win! SureFire Managing Partner Glenn Marvin has been integral in setting up the Ethical Digital Marketers Community. Set up as a communal place… read more

First Thing Monday – Nov 6 2017

November 6, 2017 by

There’s always plenty happening in the fast-moving world of online search and advertising. Here’s a summary of key things that caught our eye last week… Measuring mobile site speed using… read more

AdWords Gets a New Competitor – First Thing Monday – Oct 30 2017

October 30, 2017 by

Looking for potential new customers who are unfamiliar with your brand? For some advertisers, Pinterest will be just the right place to start. Google, however, is constantly making changes to… read more

First Thing Monday – Oct 24 2017

October 24, 2017 by

There’s always plenty happening in the fast-moving world of online search and advertising. Here’s a summary of key things that caught our eye last week… So you want to be… read more

First Thing Monday – Oct 16 2017

October 16, 2017 by

There’s always plenty happening in the fast-moving world of online search and advertising. Here’s a summary of key things that caught our eye last week… Content tips from Google’s own… read more

AdWords Advertisers See Red – First Thing Monday – Oct 9 2017

October 9, 2017 by

Wondering why your AdWords spend is running high these past few days? Google has just decided it can spend up to twice your campaign budget on any day when search… read more

First Thing Monday – Oct 2 2017

October 2, 2017 by

There’s always plenty happening in the fast-moving world of online search and advertising. Here’s a summary of key things that caught our eye last week… Hasta La Vista Bing! Apple… read more

First Thing Monday – Sept 25 2017

September 25, 2017 by

There’s always plenty happening in the fast-moving world of online search and advertising. Here’s a summary of key things that caught our eye last week… Who’s accessing your Google Analytics data?… read more

Advertisers Slam Apple – First Thing Monday – Sep 18 2017

September 18, 2017 by

Is Apple about to break the Internet? According to advertisers, the answer’s yes (and we’d like you to keep it the way it is, please). In other news, Facebook is… read more