Who’s about to convert? There’s a report for that

What if you knew which website visitors were most likely to buy from you, and which weren’t? Sure, you can look at engagement and other data...better still, though, you can use the Conversion Probability

Continue reading

How Google auto-complete works

Most people will agree that the auto-complete predictions Google presents when you start typing a search query can be a real time saver. Google estimates that on average, auto-complete reduces typing by

Continue reading

Facebook ad feature claims to predict user’s future behaviour

As if Facebook wasn't in enough hot water already...The Guardian reports that Facebook is being criticised for hiding an advertising product that claims to be able to predict users’ future behaviours

Continue reading

Have we reached peak advertising?

Maybe so. A US survey reports that over 70% of consumers think ads have become more intrusive and prevalent than before. One probable reason: they're simply spending more time online and on different devices.

Continue reading

Privacy Laws Get Tough: What NZ companies need to know

May 25. If the date doesn’t mean anything to you, it should. Next month, new EU privacy laws (known as GDPR, or General Data Protection Regulation), come into force. And, yes, many New Zealand companies

Continue reading

Facebook Is Making It Easier To Split Test Ads

Facebook now offers an easy solution for split testing ads — also referred to as A/B testing.The ability to split test Facebook ads has been available since last October, when the company began letting

Continue reading
1 3 4 5 6 7 95